Assistant Store Manager - Chelsea
Salary: £30,000-£35,000
Location: Chelsea
Role Purpose
To support the Store Manager in the day-to-day running of the store, ensuring commercial targets are met, brand standards are upheld, and the team delivers an excellent customer experience. The Assistant Store Manager acts as a key point of leadership on the shop floor, balancing operational excellence with people management and visual execution.
Key Responsibilities
Commercial & Reporting
Support the Store Manager in achieving sales targets, KPIs, and store budgets.
Complete End of Day (EOD) reporting, ensuring accuracy of sales, transactions, and operational notes.
Identify missed sales opportunities and propose commercial actions to improve performance.
Produce and submit Sunday/weekly trade reports, including:
Sales performance vs targets and last year
Footfall and conversion insights
Best and worst-performing products
Key trading observations and actionsVisual Merchandising (VM)
Maintain VM standards in line with brand guidelines.
Execute seasonal VM updates, product drops, and promotional changes.
Ensure mannequins, wall bays, tables, and rails are styled correctly and commercially.
Regularly review floor layouts to optimise product visibility and customer flow.
Communicate VM updates clearly to the wider team.Team & Staff Management
Support day‑to‑day people management, acting as a leader on the shop floor.
Manage daily shopfloor responsibilities, including zoning, sizing, and presentation.
Coach and motivate team members to deliver strong customer service and sales results.
Assist with onboarding and training of new starters.
Provide clear tasking and delegation during shifts.
Support performance management through regular feedback and follow‑ups.Stockroom & Shop Floor Operations
Support stock deliveries, transfers, and replenishment processes.
Ensure stock accuracy and support stocktakes as required.
Conduct regular stockroom and shop floor checks to ensure:
Accurate stock placement and organisation
Clear and safe walkways
Stock is fully replenished and correctly sizedAdministration & Store Supplies
Ensure all daily and weekly administrative tasks are completed accurately and on time.
Order and maintain adequate levels of store supplies.
Escalate maintenance or system issues promptly to the Store Manager.Store Standards & Hygiene
Ensure cleaning routines are followed consistently throughout the day.
Lead by example to ensure the store environment reflects a premium brand.
Maintain high standards of cleanliness across the shopfloor, stockroom, and staff areas.Health & Safety & Compliance
Support compliance with all Health & Safety procedures and company policies.
Ensure the store is safe, secure, and compliant at all times.
Report accidents, incidents, or risks promptly and accurately.General Retail Responsibilities
Act as Duty Manager in the absence of the Store Manager.
Open and close the store in line with company procedures.
Deliver a consistently high level of customer service.
Represent the brand professionally at all times.
Support company initiatives, promotions, and ad‑hoc projects.Skills & Behaviours
Strong leadership and communication skills.
Commercial awareness and attention to detail.
Organised, proactive, and able to prioritise tasks.
Confident decision‑maker with a hands‑on approach.
Passionate about fashion and outerwear.
Competent with CRM systems.
Knowledge of inventory management processes.Preferred Qualifications & Experience
Experience in retail or management roles.
Experience conducting performance reviews.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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