Objectives of the role:
Responsible for managing the company's marketing initiatives.
Use market research and analysis to direct marketing strategy and planning.
Oversee the production of all promotional materials and marketing campaigns.
Reports marketing and sales results to Executive team.
Key Responsibilities:
Product and Sales
Identify target markets and assist in developing strategies in alignment to the sales strategy.
Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion)
Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.
Marketing & Brand Management
Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.
Brand Management, to include consistency of logos, colours, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc) across all touch points.
Promote the business brand both internally and externally with effective communication, newsletters and other communication means.
Regularly vetting third party providers against performances and outputs and managing an effective preferred suppliers list.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Manage and oversee website, including content, images, updates, newsfeeds, SEO and ensure alignment to the business strategy at all times.
Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
Work closely with global office personnel on office branding, newsletter and other customer relating interface.
Measure and report on performance measures and indicate return on marketing investment.
Complete management of industry-specific events, overseeing all aspects from logistics to attendee management to reporting
Managing marketing budget including securing third party/ alternative funding collaborations.
Assisting team members with day-to-day marketing tasks and activities as requested.
Communication and Relationships
Build strategic relationships and partner with key industry players, agencies and vendors.
Be a professional and knowledgeable ambassador for the brand and image, during all client and supplier engagements, events and other internal or external meetings.
Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.
Work both individually and as part of a team where appropriate.
Fulfil any training and/or examination requirements as per the Company’s skills and certification matrix.
Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
Regularly familiarise yourself with the Company’s portfolio of Products and Services, Customers, Suppliers. and internal Procedures
Necessary Experience and/or Qualification
Bachelor’s degree / Diploma in Marketing
5-8 years of experience within a similar role
Proficiency in the MS Office, emails, social media, presentations
Knowledge and experience in Design software preferred
Knowledge and experience within a Technology, ICT or Telecoms environment
Experience with an international environment preferred
Personal Skills/Competencies Required
Knowledgeable in a wide range of marketing techniques and concepts
Creative and Innovative
Strong verbal and written communication and presentation skills
Confident and outgoing personality
Excellent attention to detail
Well organised, self-motivated, ability to multi-task
Ability to work effectively under pressure
Proficient and comfortable with new technology
Demonstrating the ability to work both independently and as a valued team member
