Overview
The Product Support Manager is responsible for the product planning and execution/managing throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with technical services, sales, marketing and support environments to ensure revenue, profit, and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the BME’s overall strategy and goals.
Qualifications
- Relevant tertiary qualification or MBA
Advantageous Requirements
- 1 year demonstrated experience in the mining environment.
Experience
- 5 years demonstrated experience of product management.
- 5 years demonstrated experience in AN based product utilized in the global explosives services industry.
- 5 years demonstrated experience in the services and equipment requirements for the explosives services/mining industry.
Duties
To manage the entire product life cycle
- Manage the entire product life cycle, from strategic planning to business execution, in order to achieve BME's product and corporate strategic objectives.
- Define and implement the product strategy, develop business models and roadmap to feed into the corporate strategy.
- Determine customers' needs and desires by specifying and conducting the research needed to obtain market information, and to represent the Voice of the Customer (VOC).
New product launch and commercialisation
- Recommend/bring new products to market by appraising new product ideas and/or products or packaging changes, analysing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and production and defining the core positioning and messaging for the product.
- Develop an understanding of customer requirements, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
- Define what the product team will deliver and the timeline for implementation.
- Conduct field tests and early-stage product tests and samples.
- Perform product demonstrations/presentations to customers.
- Develop product pricing and positioning strategies.
To conduct research and analysis
- Deliver market requirements documents (MRDs) and product requirements documents (PRDs) with prioritised features, and provide source data for product line communications by defining product marketing communication objectives (development of sales tools and collateral).
- Work collaboratively with other stakeholders to evaluate all financial aspects of the product (revenue, cost, margins), budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Collaborate with supply chain management in sourcing products to ensure fit-for-purpose quality.
- Establish and commercialise service offering packages (including related equipment) to satisfy client needs, and work collaboratively with business to identify and develop the company’s unique selling propositions.
Product authorization and regulatory approval
- Support product regulatory approval in different BME operating markets including product testing and qualification.
- Manage product trademarks and intellectual property to protect BME's technology, services, equipment, and interests.
- Work with external third parties to assess partnerships and licensing opportunities.
Job Competencies
Job Related Skills
- Project management skills
- Strong sales and customer service skills
- Written comprehension and communication
- Ability to develop and effectively implement product strategies
Competency Requirements:
- Customer Focus - Essential
- Functional Technical Skills - Mastery
- Integrity and Trust - Essential
- Problem Solving - Essential
- Drive for Results - Essential
General
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