Anonymous

Skills

Product Mgmt, Marketing, Product Marketing, Sales enablement, Content, website, CRMs (HubSpot, etc)

About

I’m a senior marketing leader with 20+ years of experience driving growth, transformation, and go-to-market success for B2B SaaS, IaaS, PaaS, ERP, and enterprise software companies.

I deliver high-impact product marketing strategies, positioning frameworks, and revenue enablement programmes. My clients span industries including telecoms (Amadeus , Orange Business Services, Colt, Tata Communications), Network and Devices Performance Visualization (Highlight SLM), Project Risk Management software (Safran Software Solutions).

I specialise in:
• Go-to-Market Strategy & Execution – building ICPs, ABM programmes, demand-gen, and campaign frameworks.
• Sales Enablement – equipping commercial teams with playbooks, content, and positioning to accelerate deals.
• Product Marketing & Positioning – messaging bibles, value propositions, competitive battle cards.
• Fractional CMO Services – hands-on leadership for scaling SaaS & software companies, from growth stage to exit.
• M&A & Strategic Transformation Advisory – developing near shore services, new internal processes and resourcing, tactical planning and execution.

I bring commercial acumen, integrity, and results-driven execution, with a proven track record in:
✔ Scaling SaaS marketing programmes across global markets (APA, EMEA, NAM and SAM regions)
✔ Delivering measurable pipeline impact & sales velocity improvements
✔ Launching new products and markets with clarity and speed
✔ Advising executives on transformation, GTM, and acquisition positioning