Anonymous

Skills

Marketing strategy & management:
Marketing & digital strategy.
Brand guardianship.
Audience insights.
Horizon scanning.
Face-to-face network Marketing.
Stakeholder management.
Mentoring and management of small Marketing teams and third-party providers.
Mentoring of junior Marketing colleagues.
Product Marketing strategy and execution, including: technology, SaaS (MPS), insurance.
New product development.
Brand communications.
Digital PR.
Market research.
Competitor analysis.

Digital marketing:
Conversion rate optimisation.
Website management.
Content marketing.
Email marketing including automation.
PPC Google Ads advertising.
Google Analytics (GA4).
Sales / leads monthly reports.
SEO.
Organic and paid social media campaigns.

Creative Execution:
PPC advertising in Google Ads, Linkedin & Facebook.
Graphic design.
Conversant with Adobe InDesign, Illustrator and Photoshop.

Being decisive is what I have had to be in my senior marketing roles.
As an example, making the decision to bring all marketing in-house when I joined Caunce O’Hara Business Insurance Brokers was a big decision, but one that paid off via:
Greater control.
More agility.
Reduced costs.
Increased involvement of internal experts.
Increased lead volumes and sales.

About

As a data and results-driven marketing expert, I feel I am ideally positioned to excel in your role and can add value to a business with the ambition for growth and improved customer engagement.

I am a vastly experienced marketing campaign lead and I have led campaigns and marketing departments for 18+ years with great commercial success.

My expertise encompasses the development, creative implementation and management of brand, digital marketing and communication strategies which are in-line with company objectives. All underpinned by a data-driven and customer-centric approach.

I am at expert level for engagement strategies, creative design and messaging, content creation, SEO, CRO and PPC.

As a leader and mentor, I believe in open communication and in the importance of nurturing future marketing talent, as a mentor as well as a leader, to help them become the best marketers they can be.

I’ve always had a passion for great design and advertising which is evident in all of my marketing campaigns and my marketing abilities are complemented by a solid client facing skills set comprising relationship building and management, networking and business development; pitching and negotiation; stakeholder management; and outstanding account management of confirmed business from initial brief through to final campaign delivery.

I have always built my marketing strategies on a bedrock of strong, creative, and informative and useful content.

I am looking for a new challenge in a company where I can put roots down and stay for a long time, and pass on my knowledge to the next generation of marketing professionals.