We're looking for an experienced brand & digital marketing specialist who uses research, data and insights to drive business objectives. The candidate must have a proven track record in building and executing and reporting on through-the-line brand campaigns from start to finish, as well as hands-on digital and performance marketing expertise.
Minimum Criteria for the role - 5+ years as a digital brand specialist/in a similar role
- A proven track record in building and executing multi-media brand and video campaigns
- Proven experience with, Google Analytics (GA4), Google Adwords, CRM, YouTube, email marketing and social media marketing
- Strong event and project management skills
- Experience in marketing research methodologies and implementation
- Strong proficiency in Keynote, Google Slides, Excel/Google Sheets, Google Docs
Marketing and Brand - Demonstrates advanced knowledge in crafting digital marketing and brand campaigns, executing brand positioning and brand campaign projects with internal and external stakeholders, and assessing brand impact using diverse attribution models and detailed return-on-investment reports
- Capable of developing comprehensive brand briefs and plans with defined value propositions, customer journeys, messaging, budget management
- Managed brand and production agencies for brand campaigns from concept to completion, including bookings, reviewing concept proposals, shooting, facilitating media schedules, etc.
- Creating campaign go-to-market plans and proposing relevant media channels
- Experienced in building, executing and analysing brand research, assisting with PR approvals within the business
Event Management - Possesses advanced knowledge and understanding of various digital marketing channels, such as performance marketing (e.g. Google Ads, YouTube Ads, Facebook Ads), social media, search engines, email, and mobile apps
- Strong proficiency in performance marketing, including assessing campaign performance and directing our performance agency with optimisations
- Monitoring performance (particularly with advanced custom GA4 reports)
Skills - Digital marketing expertise and strong analytical skills for campaign performance analysis
- Proven track record in multi-media brand campaigns, product launches and events
- Articulate with excellent command of the English language, as well as excellent written communication
- Ability to maximise productivity and manage deadlines with strong attention to detail
Why work for us
At AutoTrader we love what we do. We're a team of passionate, consumer-centric, like-minded individuals. Opinions are shared freely, and our "street cred" is quickly established based on our continuous first-to-market innovations. We believe that data and concrete insight trump opinion, so analytics and A/B testing are a common tie-breaker. Our teams own the problems that they work with and have direct interactions with stakeholders. We know shortcuts are temporary and take the time to understand the detail.
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