Brand Executive

Sharon Nurock Recruitment c.c. • Other • Midrand, Gauteng, South Africa • $300 - $400 / year • 8h ago

Reference: DUR002953-SN-1

Our client, a Proudly South African manufacturing company, seeks your brand experience to develop plans for the brand, customer experience, product offering and brand loyalty to drive the organisation’s brand awareness and achieve the sales and profit objectives.

While reporting to the Head of Sales, you will champion the brand identity and offerings throughout the organisation and marketplace.

Duties & Responsibilities

Identify new business/sales opportunities.
Grow current customer sales targets.
Measure and achieve brand objectives.
Develop a brand strategy and roll out to customers.
Grow brand awareness within the industry.
Increase customer acquisition.
Implement and maintain customer satisfaction score survey.
Monitor and report on:
- consumer brand consciousness;
- customer buying behaviour and trends.
Develop, design and implement new brand concepts.
Create new customer relationships and maintain current relationships.

Minimum Job Requirements:

Degree or Diploma in Sales & Marketing.
Min 6 years experience in sales and marketing.
Furniture manufacturing/FMCG experience a strong advantage.

Key Performance Indicators:

Conduct activities to communicate the business value proposition to the customers.
Conduct research to identify consumer trends.
Conduct the customer loyalty plans.
Examine the market trends to improve the offline marketing activities.
Execute the brand campaigns.
Generate customer awareness.
Implement:
- activities to deliver a consistent customer experience;
- alternate market research channels;
- innovation offerings to drive higher customer loyalty;
- brand communication plans;
- brand plans.
Maintain the customer retention programmes.
Manage:
- effectiveness of branding and customer loyalty programmes;
- product quality, design and brand alignment;
- input requirements to ensure product delivery.
Predict emerging market needs.
Conduct opposition activity surveillance.