Senior Insights Consultant (m/w/d) Marketing Analytics FMCG
Germany (remote ok)
Department: Global Solutions Delivery, EMEA/APAC Media & Analytics Circana
Let's be unstoppable together! At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.
What will you be doing? The successful candidate will join the EMEA&APAC Media&Analytics Solutions Delivery team whose core objective is to support primarily FMCG (occasionally General Merchandise) manufacturer and retailers with their growth plans by analysing the impact of their in-store sales and marketing activity and identifying opportunities to improve performance. Recommendations are made on our client's assortment, media, price and promotional strategies. This is achieved via insightful machine analytics based on EPOS data.
As a Media&Analytics Insights Consultant you will work with a team of consultants across in German as well as EMEA team to support contracted and ad hoc services to Circana's Media&Analytics clients. Your role will be to manage the delivery of Media&Analytics projects from sign off through the delivery of insights, working closely with both the client and your colleagues in Circana's EMEA&APAC Media&Analytics Solutions Delivery team.
Job Responsibilities Project management
- Leverage data and analysis to make concise and compelling recommendations to clients
- Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated
- Be the key liaison between Circana's data scientists (based in Athens Greece), insights Analysts and commercials to facilitate the delivery process and insights quality
- Ensure quality of the project through building project scope, performing quality checks, tracking timelines, challenging results
- Ensure the adequacy of the study set up and results with client expectations (as described by the SoW)Interpret clients' business questions into project specifications understanding project objectives and deliverables for Circana's analytics solutions
- Prepare impactful and relevant presentation materials (PowerPoint, Excel, potentially Unify-Circana online visualization platform) and potentially present them to the clientDuring the project execution rationalize intermediate outcomes and provide feedback and guidance to Circana's analysts and data scientists
Insights and Consulting
- Aligning with Circana's commercial team and make rational, build insights and prepare client presentations on the results of the machine learning data analysis
- In coordination with Circana's commercial team lead, develop and deliver concise communications and presentations Lead client workshops in delivering and interpreting the results to the client
- Link industry trends and generate new perspectives, ideas or innovations that allow problems to be solved to deliver client actionable insights accelerating clients' growth
- Build and maintain both support and trust with the client; act as a trusted advisor and delivery partner
Requirements - Interest in or understanding of marketing strategy, and/or FMCG business/market trends
- Previous relevant experience, preferably with data analysis (insight) or data management background – marketing mix insight delivery a big advantage
- Understanding of Media channels and how advertising works
- Fluent in German and English
- Applicants do not need to have a statistical background to apply, but must have strong analytical skills with an aptitude for accurately managing and interpreting data and proficient in MS Office
- Preferably experience of working with Circana Market Advantage or similar big-data platforms
- Knowledge of types of analytical principles such as A/B Testing, Multi-Touch attribution and Marketing Mix
- Strong analytical, insightful and strategic thinking skills
- Ability to interpret data and develop strong story telling narratives
- Excellent presentation skills with the ability to make complex data simple to understand.
- Good planning and organisational skills, able to manage multiple projects and local and offshore resources
- Positive and enthusiastic attitude with aptitude to learn
- Self-motivated, accountable and committed with good decision making and project management skills
- Ability to work in a fast paced environment managing multiple projects and stakeholders
- Articulate, able to proactively identify and communicate issues, taking ownership for resolution and/or escalating as appropriate
Circana Behaviors As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions
- Seek Clarity: Embracing complexity to create clarity and inspire action
- Own the Outcome: Being accountable for decisions and taking ownership of our choices
- Center on the Client: Relentlessly adding value for our customers
- Be a Challenger: Never complacent, always striving for continuous improvement
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
- Commit to each other: Contributing to making Circana a great place to work for everyone
Location This position can be located in the following area(s): Within travelling distance from Dusseldorf, Germany
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