Digital Marketing Specialist - Content & SEO
Department: Corporate Communications
Employment Type: Permanent - Full Time
Location: Cape Town
Reporting To: Director, Digital Marketing
Description
The Content & SEO Specialist will drive organic growth and brand authority through compelling content strategies and SEO best practices. This role will focus on creating, optimising, and distributing content that engages target audiences, improves organic search rankings, and generates high-quality inbound leads. Working closely with analytics and product marketing teams, the specialist will ensure content aligns with Dye & Durham’s global voice, messaging, and objectives.
Key Responsibilities
Content Strategy & Creation:
- Develop and maintain a content calendar, producing and optimising blog posts, whitepapers, case studies, and landing page copy to support lead generation.
- Align content themes with customer pain points, industry trends, and product positioning.
SEO & Keyword Optimisation:
- Conduct comprehensive keyword research and implement on-page SEO tactics to improve organic rankings and increase organic traffic.
- Collaborate with external partners or agencies to execute link-building campaigns and monitor backlink profiles.
Technical & On-Page SEO:
- Ensure technical SEO best practices are followed, including site speed optimisation, mobile responsiveness, and structured data where applicable.
- Regularly audit and update existing content for improved relevance and keyword performance.
Performance Monitoring & Reporting:
- Track organic traffic, keyword rankings, and engagement metrics, sharing insights and recommendations with the Director, Digital Marketing.
- Use analytics tools and A/B testing to enhance content effectiveness and support data-driven decisions.
Cross-Functional Collaboration:
- Work closely with the Digital Marketing Analyst for insights and the Performance Specialist to coordinate organic content with paid initiatives.
- Engage product marketing and global teams to ensure brand consistency and messaging alignment across all content.
Skills, Knowledge & Expertise
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 4+ years’ experience in content marketing and SEO within a B2B or SaaS environment.
- Proficiency with SEO tools (e.g., SEMRush, Ahrefs), CMS platforms, and basic HTML.
- Strong writing, editing, and storytelling skills, with the ability to distil complex concepts into accessible content.
- Demonstrated success in improving organic search visibility, keyword rankings, and engagement metrics.
- Excellent project management and communication skills.
- Ability to produce and optimise content for a global audience.
- Some international collaboration may be required, potentially outside traditional working hours.
Job Benefits
At Dye & Durham we strive to be visionaries! As a leader in our field, we ensure our employees are ready for the next challenge in their journey with us by offering internal and external training opportunities. We offer competitive salaries and a whole host of benefits including healthcare, pension, company discounts, wellness programs, and paid days off to move house or volunteer for your favourite charity.
Do you share our DNA?
- We ask how tomorrow can be better than today
- We are passionate about solving our customer's challenges
- Our ideas break boundaries
- We value different perspectives and encourage dialogue
- We take ownership and celebrate together
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