Job title : Marketing Retention Specialist (x4)
Job Location : KwaZulu-Natal, Durban Deadline : January 04, 2025 Quick Recommended Links With Hollywoodbets You Will:
- Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
- Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
- Grow with our development plans and culture that allows you to further your career.
You Bring:
- 6 Months - 1 year experience in a Digital Marketing Environment
- Email/ SMS/ Push Notification Messaging skills
A bonus to have:
- Qualification in Digital Marketing or relevant field
What You’ll Do For The Brand:
- Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
- Identifies and segments active users based on behaviour, preferences, and demographics.
- Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
- Set up, test, execute, and report on marketing campaigns and promotions.
- Manage timelines and schedules for communications.
- Conduct competitor analysis of marketing campaigns and websites.
- Update content on client-facing websites using back-office tools.
- Create, configure, and test promotions and campaigns.
- Report on campaign performance.
- Draft Customer Journeys and implement them in our CRM system, reporting on performance.
- Focuses on winning back dormant users by offering personalised incentives or promotions.
- Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
- Designs and implements targeted campaigns to re-engage dormant users.
- Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
- Creates compelling content for emails, SMS messages and push notifications targeted at active users.
- Persuasive content for reactivation emails, SMS messages and push notifications.
- Ensures messaging aligns with the interests and preferences of the active user segments.
- Persuasive content for reactivation emails, SMS messages and push notifications.
- Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
- Optimises campaign performance based on data analysis and A/B testing.
What You’ll Bring To The Team:
- Strong organizational skills
- Good written and verbal communication skills
- Ability to work independently and within teams
- High attention to detail
- Good reporting skills
- High sense of accountability towards work
- Ability to meet deadlines and achieve business results
- Ability to interpret organizational strategy and translate this into tactical action plans
- Follow process in order to ensure high quality output
- Sales / Retail / Business Development jobs
