Assistant Brand Manager

Nestle • Full-time • Johannesburg, Gauteng, South Africa • 7h ago

Job Location : Gauteng, Johannesburg Deadline : January 16, 2025 Quick Recommended Links

Position Summary

As an Assistant Brand Manager for Purina, you will play a crucial role in supporting the brand management function for Purina's pet food products. Working closely with cross-functional teams and external agencies, you will contribute to driving brand growth and achieving business objectives.
As part of a small (seed) business unit, you will report directly to the Business Executive Officer and interact directly with regional teams.

A day in life of an Assistant Brand Manager

Participate in the development of marketing plans, contributing to objectives, strategies, and tactics that align with the brand vision.
Assist in the development and execution of promotional programs, events, and calendars.
Analyze promotional programs and events to maximize effectiveness and efficiency, making ongoing recommendations for improvements.
Track brand performance and analyze data to recommend changes and improvements based on business and competitive market analysis.
Plan and execute digital and social strategies, collaborating with key stakeholders for alignment.
Support product launches and marketing campaigns, coordinating with stakeholders, managing budgets, and monitoring performance.
Collaborate with internal teams and external agencies and distributors to ensure effective execution of brand initiatives and marketing campaigns.
Manage brand assets and guidelines, maintaining consistency in brand messaging and visual identity.
Track and analyze brand performance using key performance indicators (KPIs), preparing reports and presentations for stakeholders.
Stay updated on industry trends, emerging technologies, and best practices in brand management through attending conferences, workshops, and training sessions.

Requirements:

Bachelor's degree or equivalent qualification in marketing or a related field.
At least 2+ years of professional experience, with 1 year of experience in digital marketing and digital strategy
Strong analytical skills and ability to interpret market data and consumer insights.
Excellent communication and presentation skills for effective collaboration and stakeholder engagement.
Creative thinking and problem-solving abilities to develop innovative marketing strategies.
Strong project management skills, prioritizing tasks and meeting deadlines.
Passion for pets an understanding of the pet care industry is a plus.