Business Unit: Marketing
Function: Marketing Management
Date: 9 Dec 2024
Discovery – Vitality Fitness
Senior Marketing Consultant
About Discovery
Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
Key Purpose
The implementation of brand and communication strategy within required timelines.
- The Senior Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Vitality business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Vitality.
- The Senior Marketing Consultant will be responsible for running projects, using digital and marketing best practice and leveraging internal and agency relationships, to deliver within budget. In addition, the Senior Marketing Consultant will provide support on marketing projects and integrated marketing campaigns, work closely with external partners and assist with running partner campaigns.
Areas of Responsibility
- Responsible for the Vitality Fitness portfolio and working closely with internal and external stakeholders, including all fitness partners, to drive awareness and create engagement while meeting business objectives.
- Creative problem-solving to create integrated, best practice solutions that align with the Discovery marketing model.
- Collaboration with key stakeholders, including senior businesspeople and cross-departmental teams, to achieve company and business unit objectives.
- Building and maintaining relationships with key business teams at both strategic and operational levels.
- Creating and updating relevant communication collateral (app screens, social media, website, etc.).
- Converting technical information into audience-appropriate communication.
- Assisting with key fitness events and wellness days or open days with various gym and fitness partners.
- Providing input into the creation and implementation of project plans and managing lead times.
- Briefing agencies and internal teams on campaign requirements.
- Strong copywriting and editing skills.
- Providing detailed marketing reports after each campaign to share internally and externally.
- Defining, planning, and delivering small social media and digital projects from start to finish within the scope, budget, agreed timelines, and specified quality requirements.
- Creating and updating digital and direct communication collateral (emailers, newsletters, social media, website, etc.).
- Overseeing campaigns and projects from implementation through to go live.
Competencies
Knowledge
- All relevant promotional channels.
- Agency processes and relationships.
- Critical elements of successful digital communication.
- Knowledge of website management best practices.
- Knowledge of in-store/fitness facility branding (POS) elements.
- Production processes (advertising, media, and print), including timelines and costing.
Skills
- Strong writing and verbal communication skills.
- Digital platform writing, content creation, and briefing skills.
- Digital marketing skills, including social media and email marketing.
- Exceptional attention to detail.
- Ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships.
- Time and project management skills.
- Strong relationship management skills.
- Ability to convert technical information to audience-appropriate communication.
- Influence and persuasion skills aligned to project deliverables.
- Ability to work well within the brand team and across cross-functional teams.
- Ability to structure, present, and sell new ideas.
Attributes
- Motivated.
- Detail-oriented.
- Customer-focused.
- Ability to work well under pressure.
- Team player.
- Results-driven.
- Reliable.
- Empathetic.
Education and Experience
- Minimum 3-year undergraduate degree or diploma, preferably communication-focused.
- Minimum of 3 - 4 years experience in Marketing, PR, or Communication.
- Relevant industry experience.
- Understanding of basic marketing and digital marketing.
Knowledge
- Discovery’s products and business processes.
- Various media channels, specifically digital.
- Agency processes and relationships.
- Print and production processes (including timelines and costings).
- Critical elements of successful communication.
- Understanding how their role and the Discovery Vitality brand fits into the bigger Discovery picture and single customer experience.
EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
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