Job Purpose:
Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Create innovative social media campaigns and presence.
Social Media Marketing Job Duties:
Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and sales.
Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
Reports progress to Managing Director.
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
Research and monitors activity of company competitors.
Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
Support sales team and flexibility to join sales specific activities as required for example expo’s etc.
Social Media Marketing Skills and Qualifications:
Degree or Diploma in Communications or Marketing
1 - 2 Years of Experience with Social Media Management
Marketing Experience,
Content Creation
Copywriting
Graphic Design
Web Design and Strategy
Data Collection and Analysis
Technology Skills
Strong Verbal and Written Communication Skills
Attention to Detail
Self-Motivated
Creative Problem-Solving Skills
Experience with Major Social Media Platforms
Reporting:
Reporting to MD.
Reports are accurate.
Report deadlines are met.
