takealot.com, a leading South African online retailer, is looking for a highly talented Category Marketing Manager: Electronics & Appliances to join our team in Cape Town.
We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.
We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.
This position reports to the Head of Category Marketing & Partnerships.
Responsibilities:
- Develop and implement effective marketing strategies for the Beauty category to drive customer engagement, adoption, brand awareness, GMV and market share growth objectives.
- Conduct market research and analysis to identify customer needs, preferences, and trends within the category, and use this information to develop targeted marketing campaigns and initiatives.
- Collaborate with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar/roadmap.
- Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
- Create and own the category, supplier and brand marketing plans and marketing calendar.
- Plan and execute integrated marketing campaigns across various channels, including paid/performance, social media, CRM marketing, events, and brand & comms, ATL to reach the target audience and achieve growth objectives.
- Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies, improve conversion rates, and drive continuous improvement.
- Develop and maintain strong relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.
- Build relationships with suppliers, sellers and partners to identify strong co-branding opportunities, and craft value exchange/co-op marketing agreements with these partners.
- Drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.
- Stay up-to-date with and share industry trends, competitor activities, and emerging marketing techniques, and make recommendations for adapting strategies to maintain a competitive edge.
- Collaborate with the marketing team to foster a high-performing and collaborative work environment to achieve category marketing objectives.
- Collaborate with the Advertising team to develop effective campaigns, materials, and promotions that align with marketing strategies and support growth, GMV and Advertising revenue goals.
- Operational and Management reporting weekly and monthly.
Attributes Required:
- FMCG category knowledge essential.
- Demonstrable negotiation skills.
- Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
- Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
- Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
- Creative thinking and problem-solving abilities, with a keen eye for detail and a strong sense of aesthetics.
- Proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools.
- Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
- Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.
Qualifications and Experience:
- Bachelor's degree or equivalent qualification in business, marketing or communication.
- A minimum of 8-10 years marketing & retail experience.
- Experience working across marketing channels – Digital, ATL, Partnerships, Commercial – with demonstrable results.
- Retail or e-commerce marketing experience beneficial.
- Experience in developing and managing annual marketing budgets.
- Proven experience in category marketing, brand management, or product marketing, preferably within a similar industry or product category.
- Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
- Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
- Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
- Creative thinking and problem-solving abilities, with a keen eye for detail and a strong sense of aesthetics.
- Proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools.
- Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
- Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.
- An understanding of e-commerce and the key levers that drive sales in an e-commerce environment.
- A strong working knowledge of Google Sheets and Microsoft Excel is required.
- Tech Savvy - have a passion for technology and how to use technological solutions to improve performance.
The Environment:
takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa. We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. We are short on ego and high on output. We are doers and not only thinkers; it's all in the execution after all. We love what we do and what we are creating.
We seek to Employ an Extra Ordinary Mind who:
- is respectful but forthright.
- is an expert at doing, who can not only design but also execute.
- is analytical, able to use data to make decisions.
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours).
- is passionate about the potential of e-commerce and delivering a world-class customer experience.
- is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster.
- is business SMART, able to think about problems from a business perspective using technical and product input.
- is curious and challenges the status quo.
- is innovative and enjoys iteration.
- is collaborative and will be at the cutting edge of developing new concepts for takealot.com.
- thinks like an owner of the business.
- is SMART, has INTEGRITY and is HARD WORKING.
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