About the job Marketing Communications Lead
- Matric (Grade 12)
- Bachelors Degree in Marketing or relevant equivalent
- Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sector
- Experience in managing marketing communications and business process improvement.
- Experience in a senior technical/management position
Responsibilities:
- Conduct a thorough analysis of the Companiescurrent communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
- Develop and implement a communications strategy that will deliver on the key business objectives
- Develop strategic paid media plan to support and boost earned media presence
- Oversee and allocate the annual communications budget and ensure its use is fully maximised
- Use communications technology to boost productivity
Media Relations work with the appointed PR agency to:
- Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
- Craft and distribute press releases and media pitches
- Coordinate and manage media interviews and inquiries
- Identify, pitch and leverage speaking opportunities
- Clean-up and maintain press portals across third party sites
- Maintain press portal on Company Website
Investor Relations - work with the appointed PR agency to:
- Support investor relations team with the execution of all external communications required this includes but is not limited to (key message development, Q&A development, executive coaching, managing press tour etc.)
Content Creation and management:
- Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
- Maintain corporate collateral and proof points across the group using our in-house design and writing resources
- Manage the development of compelling content for the various channels using our in-house design and writing resources
- Ensure content aligns with the overall communications strategy and brand messaging
Social Media Management - work with the appointed PR agency to:
- Provide community management across all of Company channels
- Leverage in-house shared service ensure all content is scheduled for publication
- Monitor activity and consult on opportunities and ways to engage with communities
- Create and manage executive profiling across 10 x executives for the Group this includes a monthly content calendar crafted for the executive in line with Group content strategy
Crisis Management - work with the appointed PR agency to
- Develop a crisis communication plan
- Provide real-time support and guidance during crises
Reporting and Analysis:
- Generate regular reports on PR campaign performance
- Analyse data and provide insights for continuous improvement
#J-18808-Ljbffr
