Red Bull’s Culture Marketing program is a successful pillar of our global marketing mix with a strong focus on Music and Dance. The Culture Marketing Specialist within the Culture Marketing department will grow and manage the culture marketing activity, primarily in the field of music.
You will guide the development and execution of innovative marketing projects with the purpose of reaching consumers in South Africa with the Red Bull brand and growing the consumption of Red Bull Energy Drink in moments when people need energy. Through events, artists, and opinion leaders, you will build local and national brand affinity while paying into Red Bull's global and local strategies.
The Culture Marketing Specialist is an excellent project manager, an expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results. Secondly, he/she is creative with diverse tastes and a solid understanding of the South African music and dance landscape plus encompasses a network of 1:1 music industry and artist relationships and can work in a matrix structure with several stakeholders.
The Culture Marketing Specialist will work cross-departmentally with Red Bull Media Network, Partnerships, Field Marketing, Brand Marketing, and Sales to ensure impactful, high-quality, and consistent strategic executions for the brand, our culture program, and the talent we support.
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