Marketing Manager - Spine

Brainlab • Other • München • 1w ago

Founded in Munich, Germany in 1989, Brainlab develops, manufactures and markets software-driven medical technology, enabling access to improved, more efficient, less-invasive patient treatments. Our key to success is our creative, talented and hard-working team, which consists of around 2400 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful.

We're seeking a highly motivated Senior Product Marketing Manager for our Spine Team who acts as the ambassador of the products inhouse and externally. You'll play a critical role in our Product Management & Marketing department by promoting customer solutions for our Spine Solutions. Your main responsibility is to drive and ensure long-term success for the portfolio.

Product Management & Marketing serves as the voice of the customer to internal Brainlab audiences and the voice of Brainlab to the customer. We are responsible for evolving our customer experience and for driving product commercialization by specifying, launching and maturing products.

Key responsibilities:

Transform the product strategy into a concrete global marketing roadmap and customer specific storytelling
Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements to optimize our products and marketing
Develop product briefing including target groups, market analyses, positioning, features, benefits, and unique selling propositions – to be substantiated with clinical evidence (supported by Clinical Marketing)
Conceive, write and design product marketing collateral like product presentations, technical specifications, workflow videos, website appearance for the sales team in close cooperation with our Corporate Marketing team
Develop training for Sales, Regional Marketing, Distributors, and answer technical and clinical questions
Support marketing activities at tradeshows and on-site visits
Support physical and virtual inhouse visits at headquarters for product demos and in-depth discussions with customers
Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements
Participate in relevant events and sales presentations to promote our products
Monitor global service sales and business performance against objectives and forecasts and provide regular reports with key business figures and KPIs

In order to exceed in this role, you should have:

A Bachelor's or Master's degree in business administration, marketing management or a related discipline
5+ years professional experience managing projects (in a marketing role) and creating effective marketing and sales materials, preferably with know-how in B2B in the medical, software or high-tech industry
Strategic and operational consulting portfolio with focus on marketing communication issues
Excellent verbal and written communications skills in both German and English, experience in writing strategic communication briefings, sales presentations and other marketing assets
Experience in coordinating larger product (launch) campaigns and supporting with advertising strategies
Experience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups and various channels
Strong hands-on mentality and ability to interact with international and interdisciplinary teams
Confidence in using project management software