Job Responsibilities:
- Analyze relevant business data and identify business needs that can be addressed through promotions.
- Conduct market and industry research to gain insights and ideas for effective promotions.
- Compile an annual promotions strategy and calendar that is aligned to business objectives.
- For each promotion compile a promotions concept document that includes objectives, performance metrics to track, promotion mechanics, prizes, offers and an execution plan.
- Project manage the full execution of promotions, this includes but is not limited to:
- Compiling briefs for and engaging with the Studio, Business Intelligence, Development, Operations and Compliance to meet their deliverables for each promotion.
- Ensuring deadlines are met and promotions start and end at the right time.
- Promotions are communicated effectively.
- Promotions are within budget.
- Promotions are thoroughly tested and set up correctly.
Track the performance of promotions according to metrics defined in the promotion concept document and update all relevant stakeholders in relevant forums. Ensure any issues with promotions are resolved appropriately and in a reasonable time frame. Compile post analysis for all promotions executed and distribute to all relevant stakeholders. Evaluate performance metrics and post analysis reports to continuously improve promotions and contribute to the database of effective promotions that can be used across the group.
Experience, Knowledge, and Skills:
- Gaming experience and knowledge.
- Experience with developing and managing marketing promotions, projects, or campaigns.
- Experience working with multiple stakeholders across multiple projects at the same time.
- Marketing qualification.
- Able to compile detailed briefs and reports.
- Able to manage multiple projects at the same time.
- Great communicator.
- Highly organized.
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