time left to apply End Date: December 21, 2024 (29 days left to apply)
job requisition id JR102432
It's fun to work in a company where people truly BELIEVE in what they're doing!
We’re on the hunt for a bold, strategic, and creative Head of Brand to lead our PnP Clothing Marketing and Communications efforts! In this senior role, you’ll be the driving force behind defining and amplifying our brand’s voice, while orchestrating campaigns that engage, excite, and grow our customer base. You’ll work hand-in-hand with cross-functional teams to ensure every touchpoint—from digital to in-store—feels like a seamless extension of our brand’s personality. With a data-driven mindset and a passion for great storytelling, you’ll help steer our brand’s journey, boosting awareness, loyalty, and sales along the way.
Minimum requirements
Bachelor’s degree in Marketing, Business, or a related field.
7+ years in brand management, marketing, or related fields, with at least 3 years in a senior leadership role.
Experience with digital marketing, social media, and e-commerce.
Demonstrated success in developing and executing brand strategies that drive growth.
Experience managing cross-functional teams and influencing senior stakeholders.
Creative & Analytical: Strong balance of creative vision and data-driven decision-making.
Background in retail, fashion, or a related consumer-focused industry is a plus.
Key responsibilities
- Brand Strategy Execution: Develop and implement brand-specific strategies to ensure alignment with overall business objectives, driving customer acquisition, retention, and growth across all touchpoints—both in-store and online.
- Cross-functional Collaboration: Work closely with internal teams—marketing, merchandise, and operations—to coordinate and execute campaigns aimed at boosting member engagement, increasing sales, and strengthening customer loyalty.
- Campaign Leadership: Lead the planning, execution, and optimization of integrated marketing campaigns. Ensure consistency and alignment of messaging across all platforms (social, digital, print, in-store, etc.).
- Data-Driven Decision Making: Dive deep into customer insights, sales data, and campaign performance metrics to identify opportunities for growth. Use data-driven insights to optimize marketing strategies, drive personalized communication, and refine campaign tactics.
- Creative Direction: Provide creative direction to internal teams and external agencies, ensuring that all marketing materials and campaigns are on-brand and aligned with company goals.
- Segmentation & Personalization: Leverage customer segmentation strategies to tailor communication and marketing efforts to specific customer groups, improving personalization and customer engagement.
- Customer Experience Leadership: Ensure that marketing strategies and campaigns consistently reflect a customer-first approach, enhancing the overall customer experience across both digital and physical touchpoints.
- Training & Development: Lead workshops and training sessions for cross-functional teams, ensuring all stakeholders are aligned on brand guidelines, campaign objectives, and best practices.
- Brand Advocacy: Act as a brand ambassador, ensuring all marketing initiatives reflect the company’s values and mission while positioning the brand in a positive light across all channels.
- Project Management: Oversee multiple projects simultaneously, ensuring deadlines are met and budgets are adhered to. Maintain a high standard of quality while executing complex initiatives in a fast-paced environment.
- Problem Solving & Agile Thinking: Approach challenges with a solution-oriented mindset, quickly adapting to changing circumstances and priorities. Work collaboratively with teams to troubleshoot and resolve issues.
- Stakeholder Management: Manage and influence internal stakeholders, including senior leadership, ensuring alignment with brand strategy and key business objectives.
- Market Trend Analysis: Keep up-to-date with industry trends, competitor activities, and emerging technologies to inform marketing strategies and drive innovation within the brand.
Closing date: 20 December 2024
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
About Us
At Pick n Pay, we are more than just a retailer; we are an organisation of dedicated people committed to creating an exceptional shopping experience for our customers and an enriching, vibrant work environment for our employees. Founded in 1967, Pick n Pay is one of the largest retail chains in South Africa, serving millions of customers across the African continent. Our reputation is built upon our commitment to offering customers the best in quality and value.
Our Mission
We serve with our hearts, we create a great place to be and with our minds, we create an excellent place to shop.
Our Values
Our values are deeply embedded in our culture and guide our actions:
- Passion for our Customers: We are passionate about our customers and will fight for their rights. Our customers are our priority, and their satisfaction is our success.
- Respect and Care: We care for and respect each other. We value our team's diversity and treat each other with kindness and understanding.
- Personal Growth and Opportunity: We foster personal growth and opportunities. We believe in empowering our employees, providing opportunities for learning and advancement.
- Leadership and Innovation: We nurture leadership and vision, and reward innovation. We encourage our employees to be leaders in their roles and think outside the box.
- Honesty and Integrity: We live by honesty and integrity. We operate with transparency and trustworthiness in all our interactions.
- Community Support: We support and participate in our communities. We believe in making a positive impact and giving back to our communities.
- Individual Responsibility: We take individual responsibility. We are responsible for our actions and decisions.
- Accountability: We are all accountable. We hold ourselves responsible for delivering on our commitments to our customers, each other, and our business.
Why Pick n Pay?
At Pick n Pay, our strength lies in our people. We strive to be the employer of choice, attracting and retaining the best talent in the industry. We create a work environment that fosters growth, celebrates achievements, and values individual contributions. Here, your work will be meaningful, recognized, and rewarded.
Experience the joy of being part of Pick n Pay. Let's shape the future of retail in Africa together. View our career opportunities.
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