The Demand Generation Specialist will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.
Campaign Management:
Lead end-to-end execution of demand generation campaigns, including planning, implementation, and performance analysis. Utilize a multi-channel approach, incorporating our sales, business development, and marketing channels to maximize reach.
Lead Generation:
Implement lead generation programs to acquire and nurture leads through the sales funnel. Utilize data-driven insights to optimize lead quality and conversion rates.
Content Development:
Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey (e.g. marketing and sales collateral and proposals). Ensure consistency in messaging and branding across all demand-generation activities.
Analytics and Reporting:
Track, analyze, and report on the performance of demand generation campaigns using relevant metrics. Provide actionable insights to refine strategies and improve campaign effectiveness.
Technology Utilization:
Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes. Stay abreast of industry trends and emerging tools to enhance campaign performance.
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