Job Description
To develop and secure a strategic and competitive brand positioning for SABC channel/s, and to ensure optimal delivery of programmes aligned to market needs, target audience, SABC mandate and business objectives.
KEY ACCOUNTABILITIES:
- Develop and implement competitive strategies for linear channels within a bouquet that respond to the changing television landscape, content consumption space and trends to ensure mandate compliance and commercial viability.
- Draft the channel's amortisation budget and manage delivery against the approved budget.
- Provide strategic direction for the channels Programming and scheduling in terms of key objectives, strategic focus, development of business imperatives and implementation activities.
- Ensure aesthetically pleasing channels with commercially viable relevant programming and strategic schedules.
- Manage channel delivery against the ICASA license conditions and public broadcast mandate, ensuring delivery against the broadcast regulations.
- Monitor and analyse the performance of the channels, with the use of Market intelligence data and industry knowledge.
- Build and maintain a strong brand positioning of the channels.
- Monitor and manage departmental inputs and outputs to ensure achievement of audience targets and regularly report progress.
- Review and report on the achievement of business units objectives (monthly, quarterly and annually).
- Ownership of the services in terms of performance, look and feel, and promotion.
- Ensure the acquisition of innovative, culturally diverse, competitive and unique programmes within the mandate prescribed by regulation as well as business objectives in line with brand positioning.
- Continually review, measure and report on channel activities, programming and profitability to relevant stakeholders as required.
- In partnership with Platform Scheduling Manager, ensure that the macro schedule is both competitive and complementary to other SABC businesses and competitors in order to attract required target audiences.
- Define the requirements of specific marketing, branding and advertising to create strong positioning and brand identity.
- Oversee the drafting and implementation of the approved business plans.
- Manage the day-to-day channels operations and responses to the programming and broadcast.
- Define and specify channel needs and requirements to content providers in order to ensure product delivery aligned to strategy.
- Approve daily, weekly, monthly and annual schedules.
- Draft and manage the channels amortization budgets.
- Manage and monitor the business unit operating budget in such a manner as to encourage cost containment.
- Monitor and report on the operational risk and compliance matters.
- Provide inputs on the development of the policies and SOP implementation.
- Ensure adherence to SABC editorial policies and regulations.
- Ensure all scheduling related complaints from BCCSA are responded to timeously and present the organisation as required.
- Implement Occupational Health and Safety Act.
- Implement Risk Management Plan in line with organizational Risk Framework.
- Implement execution internal risk audits identified and mitigate gaps.
- Ensure mutually beneficial relationships are developed and maintained with internal and external stakeholders.
- Resolve customer queries/complaints in accordance with service standards requirements.
- Be the custodian of and nurture relationships with key stakeholders in the interest of the channel.
- Provide support to the sales team with revenue driving initiatives.
- Contract and implement Performance Management System of the team/s in accordance with organizational policy and procedures.
- Ensure adequate staffing for workload, succession planning and effective leadership.
- Effective briefing and communication with department staff.
- Manage and oversee the Personal Development Plans (PDP) for all team members.
- Provide direction on the retention and attraction of staff.
- Manage employee relations to ensure a conducive and productive working environment.
- Oversee the implementation of organisational development initiatives i.e. Wellness, Employment Equity, Career Progression, Talent, Human Capital Planning etc.
REQUIREMENTS:
- Bachelor's Degree in Media / Communications / Marketing / Broadcasting or equivalent and related qualifications (NQF 6/7).
- 6 years' experience in broadcasting environment, of which 3 years should be at Management level.
- Knowledge of:
- Strategic management
- Project management
- TV Regulations and Landscape
- Ability to analyse and interpret Market Intelligence
- Business planning and complexity theory
- Budget management
- Financial and commercial matters
- Business Acumen
- Scenario planning and Trend analysis
- Understanding of the different role players within the broadcasting landscape
- PFMA and relevant national treasury regulations
- Understanding of applicable legislative frameworks and regulations
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