Digital and Marketing Operations Officer - Johannesburg, South Africa
ZAR 200000 - 300000
Qatar Airways (QR) have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Digital and Marketing Operations Officer.
Based in Johannesburg, South Africa, you will execute all required Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty. You will monitor Digital and Marketing Campaigns ensuring that regular tracking is managed and reported to the leadership teams in the Regions and Head Office.
Job Accountabilities
- Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets.
- Act as the subject matter expert on the assigned countries’ B2B & B2C campaign process and tools.
- Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns/activities.
- Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
- Manage, coordinate and communicate with external stakeholders (media agency/suppliers/publishers/partners) on deployment of all B2B & B2C campaigns for assigned countries.
- Analyze web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management.
- Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
Qualifications
- Minimum 4 years of job-related experience.
- Strong experience required in Marketing as well as Digital.
- Previous experience in Digital marketing is essential.
- Experience in corporate business acquisition, partnership, and loyalty marketing.
- Overall Marketing fundamentals including Brand awareness technique.
- You must have the legal rights to live and work in Johannesburg, South Africa.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
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