Key Responsibilities:
- Execute direct marketing campaigns to JD Status members
- Engage with JD SA marketing team to understand their calendar and goals
- Use Martech tools to build and execute multi-channel direct marketing campaigns on deadline
- Select target customers while adhering to policy, business, and consent rules per channel
- Build, test, and deploy communications (e.g. SMS, Email)
- Ensure campaigns meet quality standards, testing is accurate, and content displays correctly
- Execute campaigns as scheduled and within SLAs
- Collaborate with stakeholders to align business and marketing objectives with effective direct marketing campaigns.
- Work with analysts to identify customer segments and key opportunities for optimal ROI
- Collaborate with analysts for deeper insights and conduct post-campaign analysis presenting findings to JD SA
- Create and interpret campaign reports; ensure findings are understood
- Use campaign insights to enhance future marketing performance
- Build, monitor, and support future automated customer journeys across channels
- Co-ordinate and administer JD Status’ cash-back programme, including working with the Sports Division’s Finance team to manually reconcile cash back for provisioning and allocate cash back vouchers to JD Status members
- Issue quarterly statements via direct communications, ensuring accurate cash back allocations
- Brief any JD Status programme requirements or enhancements to TFG IT to ensure continuous improvement and alignment with business needs
- Ensure all communication complies with business rules related to the JD Status programme, including customer information and consent requirements
- Manage the JD Status programmes card stock effectively, coordinating with the brand and handling any additional orders as needed, based on design from the brand
- Ensure the brand adheres to all relevant programme T&Cs.
- Track brand KPIs and provide monthly performance feedback to TFG Rewards & the JD SA team
- Manage customer service queries related to the JD Status programme, ensuring prompt and accurate responses.
- Co-ordinate with JD SA to ensure TFG’s Customer Services team are kept informed with any JD Status specific benefits, this includes a FAQ document for the call centre agents to refer to for queries
Qualifications & Experience:
- Degree or qualification in related field (Marketing, BCom/BSc)
- Customer Marketing (segmentation, personalisation, custom audiences)
- CRM / Data-driven marketing experience
- Performance marketing, comfort using content management systems & platforms like Bloomreach, Everlytic, SAS, Google analytics and such.
- Experience in or understanding of SEO, PPC, display and retargeting advantageous
- Attention to detail and administration skills
- Budget management
- 1-3yrs B2C marketing
Skills:
- Customer focused mindset
- Compelling communicator, with good communication and presentation skills
- Detailed and analytical, with the ability to deliver actionable insights
- Exceptional organisational skills
- CRM/Data-driven marketing know-how
- Retail understanding
- Resilience and emotional maturity
Behaviours:
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Effectively considers the diverse needs of various stakeholders
- Establishes and nurtures internal and external relationships in order to create robust, & mutually beneficial, partnerships
- Applies market and business insights in order to drive organisational objectives
- Effectively works with others to achieve shared goals
- Conveys information and communicates ideas in a clear, concise and impactful manner
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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