Job Post End Date: 29 November 2024
Job Family
Marketing, Communication, and Research
Marketing and Brand Management
Manage Self: Technical (MST)
Job Purpose
Design and execute digital campaign journeys according to the campaign backlog. Coordinating with Marketing Managers across owned platforms. Executing on the Nedbank marketing tech stack (Adobe), including but not limited to managing audiences and segmentation according to the segment requirements. Working with Direct Marketing teams for content and collateral, post-campaign reviews and optimisation.
Job Responsibilities
- Plan and implement digital campaign activities.
- Ensure all campaigns are delivered on time and within budget.
- Drive strategic digital sales levers by observing, coaching, and testing for understanding.
- Drive activation and entrench digital sales to improve revenue generating accounts.
- Drive Life Cycle Management activities to increase revenue.
- Manage Direct Expenses by making use of Cost-effective multi-media solutions to improve cost of sales.
- Regular analysis and reporting.
- Reporting on campaign return on investment and making recommendations.
- Conduct related workshops and training interventions to improve client experience.
- Analyse relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction.
- Oversee tasks, resources, and internal and external stakeholders to ensure relevant, timeous implementation of initiatives as per the signed off marketing plan.
- Measure campaign effectiveness by applying the Return on Marketing Investment (ROMI) principles.
- Engage and collaborate with internal and external stakeholders to ensure effective and efficient implementation of marketing initiatives.
- Change management of the new marketing tool and the associated processes.
- Quality assurance of journey orchestration.
- Portfolio benefits tracking and ROMI measures.
- Manage and agree timing plans for each campaign.
- Manage vendors and agency for timely delivery of campaigns.
- Resolve any blockers or escalations in the squad.
- Post campaign analysis is completed and reviewed for best practices.
People Specification
Essential Qualifications - NQF Level
- Matric / Grade 12 / National Senior Certificate
Preferred Qualification
Diploma in Marketing and Communications or Commerce
Essential Certifications
Direct Marketing; CX Mapping
Minimum Experience Level
3-5 years
Type of Experience
- Managing integrated marketing campaigns
- Brand management and PR; Leading others
- Creating a marketing and communication plan
- Building customer experiences across channels and platforms; Post campaign reviews and analysis
Technical / Professional Knowledge
- Communication Strategies
- Data analysis
- Governance, Risk and Controls
- Industry trends
- Nedbank policies and procedures
- Principles of financial management
- Relevant software and systems knowledge
- Database Management
- Business Acumen
- Research methodology
- Building Influential Partnerships
- Driving Successful Customer Engagements
- Global Perspective
- Planning and Organizing
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