Job Post End Date: 28 November 2024
Job Family
Marketing, Communication and Research
Marketing and Brand Management
Manage Self: Professional
Job Purpose
Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of influencing targeted consumers or businesses to choose Nedbanks products and services and to achieve specific measurable business and marketing objectives.
Job Responsibilities
- Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on budgetary position including rationale for deviations.
- Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.
- Interrogate and manage costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.
- Provide content in support of the development of the marketing strategy for the Business Unit.
- Understand Divisional/Business Unit objectives to ensure relevant implementation of plans.
- Provide input on campaigns and activities for relevant marketing reports.
- Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.
- Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.
- Ensure relevant and impactful marketing and communications tactics and implementation.
- Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.
- Build and maintain collaborative relationships with identified key stakeholders to deliver on business results.
- Support the achievement of the business strategy, objectives and values.
- Identify training courses and career progression for self through input and feedback from management.
- Ensure all personal development plan activities are completed within specified timeframe.
- Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
- Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role.
- Build professional relationships through engagement and regular communication and feedback with all stakeholders using quality metrics and project status reports as drivers.
- Deliver projects on target within due date, budget and according to scope and project governance.
- Manage delivery of projects according to prevailing Project Management methodology.
People Specification
Essential Qualifications - NQF Level
- Diploma
- Advanced Diplomas/National 1st Degrees
Preferred Qualification
- Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing
- Optional: Project Management
Essential Certifications
- Marketing Association of South Africa (MASA)
Technical / Professional Knowledge
- Communication Strategies
- Governance, Risk and Controls
- Decision-making process
- Company/Division/Cluster/Business Unit specific business knowledge
- Understanding of branding & brand building principles and techniques as drivers of marketing strategy
- Writing of briefs and verbal articulation thereof to internal and external stakeholders
- Development and implementation of marketing plans in support of the marketing and business strategies
- Building Partnerships
- Communication
- Customer Focus
- Decision Making
- Initiating Action
- Work Standards
- Quality Orientation
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