Overview:
- Meticulously executing marketing campaigns, evaluating campaign performance, and collaborating well with agency teams.
Marketing strategy, implementation and management: ?
Taking a proactive position on building the brands in the market;
- Coordinating marketing campaigns with sales activities.
- Planning and implementing promotional campaigns.
- Managing and improving lead generation campaigns and measuring and reporting on results.
- Monitoring and reporting on effectiveness of marketing communications.
- Tracking the marketing budget.
- Overseeing the website as an education and lead generation portal.
- Planning and hosting marketing and sales events (in-person, online)
- Brand management and corporate identity (ensuring on brand)
- Design and production of all branded/promotional materials and marketing campaigns.
- Collaborating with and overseeing agencies and partners.
- Competitor insights
- Email campaigns
- Ensure all marketing efforts are aligned.
- On brand messaging
- Admin: sourcing quotes, printing etc
- Maintaining effective internal communications to ensure that all relevant parties are kept informed of marketing objectives.
