LOCATION:
Rosebank
PRIMARY PURPOSE OF THIS JOB:
The Social Media & PR Specialist role is responsible for the ongoing management and growth of Capsicum & IIE School of Hospitality & Service Management’s social media and Public Relations presence in alignment with business strategies and direction.
KEY RESULT AREAS:
- Social Media Management
- Planning, managing and executing social media and PR initiatives.
- Content Development
- Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
- Creating & growing business presence
- Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
- Team work & collaboration
- Collaborate with cross-functional teams to develop marketing and communication plans that leverage the social media and PR space. You will own the strategy and the execution of the ideas.
- Reports on the agreed monitoring metrics for all assets (social media and online)
- Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Campus visibility on the available social media and PR platforms
- Ensure that success stories and events hosted are uploaded on social media and PR Platforms.
QUALIFICATION REQUIREMENTS:
- Relevant or studying towards Degree or Diploma with a focus on communication: Advertising/Marketing.
EXPERIENCE REQUIREMENT:
- 2+ years’ experience or equivalent exposure to a corporate environment.
KNOWLEDGE & OTHER COMPETENCIES:
- Experience with social media platforms, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn, Instagram.
- Experience with leveraging social media management and analytics tools.
- Experience writing, editing and crafting content for the social media space.
- Can deal comfortably with senior managers.
- Can present to senior managers without undue tension and nervousness.
- Can effectively cope with change.
- Builds rapport well.
- Comfortably coachable.
- Proven computer literacy competence - MS Word, MS Excel and MS Access (or any database software).
- Working knowledge and real-world experience in planning, managing and executing social media initiatives.
- Knowledge of Digital Marketing current best practices and understanding of Digital production processes.
- Knowledge of social media legal guidelines.
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