Work alongside the Chief Marketing Officer and Creative Director to develop the SunBet Brand and CI guidelines aligned to the overall Brand strategy, customized to market segmentation, based on an analysis of competitor product offerings in the online gaming industry.
• Define and manage SunBet’s brand communication strategy using a variety of media, initiatives, and campaigns.
• Own the development and messaging of SunBet’s brand narrative.
• Recommend strategies to position the brand for growth and for increasing brand salience amongst both the Sun International customer and the target demographic.
• Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards.
• Create innovative solutions and plans to target new markets and opportunities and optimize return on investment of brand campaigns.
• Research and analyze industry trends, consumer insights, and public perceptions on a regular basis, and ensure the SunBet brand is positioned correctly, translating brand elements into plans and go-to-market campaigns.
• Work alongside agencies to monitor product distribution and consumer reactions through focus groups and market research.
• Collaborate with properties to identify and unlock opportunities, including branding, marketing and activations, joint promotions, retail, and other opportunities to grow the SunBet presence.
• Develop a marketing calendar for inclusion/participation at properties (for example, the own Thursdays campaign).
• Manage the design, delivery, and sign-off of collateral (videos, billboards, screens, physical branding elements) to create a brand presence for SunBet at properties.
• Work with the head of marketing to oversee new and ongoing marketing and advertising activities, including the production of TV commercials, radio campaigns, OOH, print advertisements, on-site activations, and liaising with agency and the marketing team.
• Manage the marketing plans, and design, execute, deliver, and sign-off on all OOH.
• Work with SunBet retail to create more of a presence for retail stores and identify any branding requirements around the space.
• Design brand marketing plans for major sporting events (e.g., NGC, Poker Tour, etc.), working and integrating with the marketing team around delivering customer communications and utilizing a range of communication channels as part of the campaign delivery.
• Design and deliver branding at events and trade shows, ensuring that the use of the Sun Bet logo meets brand values and company guidelines.
• Work with PR agencies, the events team, and properties to coordinate activations and distribute PR aligned to the SunBet PR strategy.
Desired Experience & Qualification
• 3-Year Degree in Marketing or Communications Experience.
• 10 years experience in brand management with at least 5 years in-depth experience coordinating brand marketing activities and campaigns.
• Experience managing a brand across multiple markets.
• Experience in the sports betting industry is an advantage.
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