Main job function
- 10+ years’ experience in collection building brand or product management – essential
- Merchandising, inventory management, OTB planning – essential
Industry and proven track record of success
- Sales performance of the brand in the market
- Brand management
- Market analytics
- Building brand equity
- Communication
- Brand strategy
- Leadership
- Compliance
Responsibilities:
- Managing all aspects of the brand through the supply chain both tangible and intangible.
- Presenting quarterly postmortem and progress on strategy to Country Manager and Financial Director.
- Presenting the brand strategy to directors, sales and marketing teams at internal meetings and conferences.
- Execute and support marketing campaigns in conjunction with the Marketing division aimed at communicating our brand message.
- Manage and supervise the operations of systems in terms of stock, sales projections and gross profit of the business unit.
- OTB management.
- Age stock management as per annual KPI’s.
- Ensure that collections are updated regularly online through stockists.
- Together with the Marketing team, perform regular market research studies to gather important brand data and competitive analysis to be included in quarterly postmortems.
- Monthly analytics of brand performance in retail.
- Together with Marketing develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month.
- Conduct consumer and market research.
- Seek out new opportunities that fit with the brand and maximizing all opportunities for growth.
- Identify how our brand is currently positioned in the market.
- Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
- Anticipate consumer trends and keep brand up to date.
- Assist in the design of retail packaging as well as the creation of in-store marketing displays.
- Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
- Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved.
- Sourcing suppliers and products that fit.
- Championing the brand internally making sure all elements of the company understand the brand and its goals.
- Working closely with all parts of the company to ensure commercial goals of the brand are met within the context of the brand.
- Developing and sustaining strong working relationships with all stakeholders.
- Communicate our brand personality internally and align company around foundational ideas.
- Regular contact with current and potential clients to identify their needs and level of satisfaction achieved with the product delivered.
- Leading and participating in business negotiations with main distributors, end users, retailers and customers.
- Define strategies for sales/ profitability and positioning of brand.
- Direct and control activities of sales, distribution, marketing and customer service to maximize the business unit profitability and achieve the weekly, monthly and yearly targets.
- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
- Provides leadership and direction to the Commercial team.
- Ensures that there is clear focus and co-ordination of all activities; and that there are clearly communicated performance standards and objectives.
- Monitors and provides regular feedback on individual performance of immediate subordinates and takes appropriate action where necessary.
- Conduct performance reviews bi-annually.
- Appoints, in conjunction with HR appropriately qualified direct reports and ensures that they are fully utilized in terms of their skills set and experience.
- Acts as a Coach and Mentor to direct reports.
- Ensures that there are always clear lines of communication both internally and externally.
- Ensures compliance with internal policies, rules and procedures and legislation.
- Ensures compliance with relevant legal prescriptions and constraints.
- Ensures financial and administrative compliance.
- Ensures compliance with BSO Policies, procedures and code-of-ethics requirements.
- Ensures that all safety measures/procedures are in place and any deviation from policy is dealt with decisively and promptly.
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
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