Trade Development Representative (Umtata)

Philip Morris International • Other • East London, Eastern Cape, South Africa • $200 - $300 / year • 8h ago

YOUR ‘DAY TO DAY’

Balanced management of CSU (30% physical/50% hybrid/20% remote) to ensure sufficient coverage across the universe.
Maintain digital engagement rate in Remote Base, leveraging on Back Office call center and digital calling to maintain PMI performance.
With the support of call center Back-office Executives (BOE), lead the call frequency in the Hybrid CSU linked to the execution of commercial initiatives and exceptional requirements, ensuring appropriate number of physical visits based on customer and business need.
Lead the level of influence to ensure RRP education, the frequent generation of leads, B2C activations and uptake of device sales through engagement with store owners, managers and cashiers.

Manage the segmentation of the universe to forecast coverage frequency, primary and secondary brand staging and POSM investment.
Drive brand acceleration and growth by ensuring cycle implementation and relevant brand staging to support brand growth and negotiation of opportunities for staging and/or other brand support.
Continuously educate, assess level of understanding (through, but not limited to, critical metric) and re-educate owners, managers, and kiosk staff to close gaps in RRP understanding to get results.
Deliver on PMSA segmentation strategy by ensuring relevant PM portfolio is in stock and available with due regard to the store legal aged consumers profiles.
Where required, set and host Retail Activations with relevant retail stores to build awareness and trial of RRP category within the territory.
Establish and negotiate a relevant base of SMP venues which are RRP friendly.
Where possible, set and host SMP activations to build awareness and trial within the territory.
Assess stores’ ability to move into Digital Base (retailer capability, current route to market and current task completion) and facilitate/support the transition while maintaining the right level of support.
Track and report on sales cycle implementation results, using available system tools to set objectives and measure performance.

Schedule physical and virtual visits to Digital Stores based on segmentation and needs (handle physical frequency).
Complete physical visits to Digital CSU as required in real time and as advised by back office to resolve issues.
Ongoing Business Development and strategic analysis of digital base ensuring growth in numeric distribution and achievement of business targets and objectives.
Work with collaborators to ensure Digital Trade Engagement (DTE) response and success rates are in line with the business objectives.
Based on the score results, assess the level of understanding of Digital Stores and work with the DTE team to implement strategies to close the gaps.

Management of third party to ensure service delivery in accordance with PM business targets and objectives.
Manage 3rd party Field Managers and ensure adherence and understanding of cycle requirements and levels of execution.
Together with the BOE's, ensure 100% coverage of KA stores covered by 3rd parties where required work with BOE's to check temporary point of sales material compliance by cycle.
Assess performance through available reports and make recommendations to improve IMS performance in store.

Ensure accurate capturing of information on field force tracking tools.
Analyze data on tracking tools and sales cycle results, identify improvement opportunities, develop, and complete appropriate action plans in order to support territory objectives.
Provide regular feedback to management on market related activities and products.
Forward looking planning and forecasting using market related insights, data, and competitive information to advise strategic plans for PMSA effectiveness.
Manage covered universe by handling and completing strategic trade programs within relevant cycles.
Market analysis of territory segmentation to evaluate feasibility of relevant store universe.
Ensure that participating stores are fully aware of and understand the trade program mechanics and compliance measures.
Educating and training trade partners to effectively pass on PMSA brands’ CSM to adult consumers and switch sell.

Knowledge of the legal framework related to tobacco products and/or RRP’s.
Apply the highest standards of integrity and full compliance with all applicable laws and PMI policies and procedures across the organization in order to support long term sustainability of PM business.