Marketing Manager Claremont

Datafin IT Recruitment • Other • Cape Town, Western Cape, South Africa • $200 - $300 / year • 2h ago

Duties & Responsibilities

PLAY a pivotal role in shaping the brand identity and driving revenue growth of a leading Academic Service Provider seeking your expertise to fill the role of a Marketing Manager. Your core role will entail developing and executing marketing strategies aligned with broader business requirements. It requires a hands-on approach, managing a full marketing function including communications, brand development, product marketing, research, and design. Responsibilities include day-to-day tasks such as managing campaigns, analysing market trends, conducting research, creating materials, and overseeing digital efforts.

DUTIES:

Develop and implement comprehensive marketing and communication strategies to drive revenue growth and enhance brand visibility.
Monitor industry trends, market dynamics, and customer feedback to inform marketing tactics and content creation.
Ensure effective product marketing with clear value propositions and market positioning.
Oversee branding standards and maintain quality control across all marketing channels.
Optimize marketing channels to maximize market reach while minimizing costs.
Measure and analyse return on marketing investment.

REQUIREMENTS:

Qualifications –

Bachelor's Degree in Marketing or related field.

Experience/Skills –

Minimum of 8 years’ experience in Marketing or Brand Management across multiple industries.
At least 4 years in a senior management role.
Demonstrated success in a similar or related position.
Strategic thinking and planning with a keen eye for detail.
Ability to identify industry trends and incorporate innovative ideas into marketing strategies.
Experience in developing integrated marketing approaches.
Strong problem-solving skills and ability to implement creative solutions under pressure.
High degree of quality control and customer service orientation.
Excellent communication and people management skills.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.