Business Unit Manager Blood (POS24265)
Aeroton, Johannesburg South
R 1 mil to R1.2mi
Job Purpose:
Managing the business unit, servicing the Blood and Transfusion Portfolios as well as other key portfolios such as OST, Bioscience, Pathology / RDT . Optimizing growth and profitability within the unit.
Requirements:
- Bachelor of Science (preferably in Nursing) or equivalent qualification
- Commercial qualification preferable
- Marketing / Brand management experience in the medical/pharmaceutical Industry Essential
- Knowledge of or working with SANBS an advantage
- Knowledge of Project management an advantage
Duties:
- Drive top-line growth and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
- Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.
- Analyse market trends and customer insights to identify new opportunities and target audiences.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
- Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
- Manage marketing budgets and resources efficiently to achieve maximum ROI.
- Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
- Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
- Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
- Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
- Foster good working relationships with suppliers to ensure smooth operations.
- Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.
Closing Date: 30 August 2024
