Sanlam Investment Group
The Sanlam Investment Group is uniquely equipped and positioned to deliver on its purpose of empowering generations to be financially confident, secure and prosperous. Through our vast in-house expertise and strategic partner networks, we can access all asset classes across the globe, private and public, actively and passively managed, to develop investment solutions that are in our clients’ best interests and have a positive impact on society. Backed by the Sanlam Group’s balance sheet, the Sanlam Investment Group has a true competitive advantage in its ability to invest alongside clients, particularly in private markets where impact investing drives the agenda.
The Sanlam Investment Group is one of the largest, most diversified financial services and investment firms in Southern Africa with assets under management and administration of more than R2 trillion. It is a B-BBEE level 1 contributor and one of the largest black-empowered asset managers on the African continent.
Position Overview
As the Head of Positioning for Sanlam Investments: Retail, you will play a pivotal role in defining and executing our market positioning strategy. You will be responsible for ensuring that our product / services are effectively positioned to meet customer needs and maximize competitive advantage in the marketplace. Primary investment propositions that the role will cover is Sanlam Investment Management, Satrix, and Amplify Investment Partners.
What will you do?
- Market Analysis and Research: conduct thorough market research and analysis to identify key trends, customer preferences, and competitive landscape. Use insights to inform positioning strategies.
- Positioning Strategy Development: develop comprehensive positioning strategies that differentiate Sanlam Investments: Retail in the marketplace. Collaborate with cross-functional teams to align positioning with overall business goals.
- Brand Positioning: define and articulate our brand positioning in a clear and compelling manner. Ensure consistency in messaging across all channels and touchpoints.
- Product Positioning: work closely with product management teams to ensure that our products / services are positioned effectively to target customers. Develop value propositions and messaging frameworks.
- Competitive Analysis: monitor and analyse competitor positioning strategies. Identify opportunities and threats, and make recommendations to maintain our competitive edge.
- Marketing Collateral: oversee the development of marketing collateral, including website content, sales presentations, and promotional materials, to support our positioning strategy.
- Cross-functional Collaboration: partner with sales, marketing, product development, and senior leadership teams to execute positioning and marketing strategies effectively. Foster a collaborative environment to drive alignment and achievement of business objectives.
What will make you successful in this role?
- 6 – 8 years’ of experience in a strategic marketing or product management role, with a proven track record in positioning strategies.
- Deep understanding of the multi-manager and distribution dynamics.
- A multi manager background will be advantageous.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable positioning strategies.
- Demonstrated leadership abilities with experience in leading cross-functional teams and driving results in a collaborative environment.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts and strategies clearly and persuasively.
- Post graduate degree in Investment Management or equivalent; Master’s degree preferred.
Qualification and Experience
Degree or Diploma with 6 to 8 years related experience.
Knowledge and Skills
- Consumer Insights planning and management
- Market Research and trend analysis locally and globally
- Reporting and Administration
- Solutions orientation
- Brand Engagement
Personal Attributes
- Organisational savvy - Contributing through others
- Plans and aligns - Contributing through others
- Global perspective - Contributing through others
- Manages complexity - Contributing through others
Core Competencies
- Cultivates innovation - Contributing through others
- Customer focus - Contributing through others
- Drives results - Contributing through others
- Collaborates - Contributing through others
- Being resilient - Contributing through others
Our commitment to transformation
The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensure a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.
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