Specialist - Promotion and Branding, Commercial
Listing reference: arcmt_000371
Listing status: Online
Apply by: 18 November 2024
Position summary
Job category: Sales and Purchasing
Contract: Permanent
Remuneration: Market Related
EE position: No
About our company
Arcelor
Introduction
Part of the worldwide ArcelorMittal group with an industrial presence in 27 countries, ArcelorMittal South Africa Limited is the largest steel producer on the African continent, with a production capacity of 5 million tonnes of liquid steel per annum. Both flat and long steel is produced in hundreds of grades and specifications. Steel is as relevant as ever to the future success of our world. As one of the only materials to be completely reusable and recyclable, it will play a critical role in building the circular economy of the future. Steel will continue to evolve, becoming smarter, and increasingly sustainable. At ArcelorMittal, our goal is to help build a better world with smarter steels.
Key Responsibilities
- Develop, present, secure management approval and execute comprehensive marketing plans to uplift the Company’s brand impact across all channels.
- Implement a structured approach to ensure timeous planning, delivery, reporting and documented records of promotion, branding and co-branding campaigns.
- Coordinate cross-functional teams and external stakeholders to achieve targets.
- Manage social media presence and create engaging content.
- Coordinate, organise and represent the Company in national and regional events.
- Measure promotion and branding campaigns performance and ROI.
- Ensure consistent communication and experience sharing of the Company’s promotion and branding activities.
- Benchmark and recommend a suite of physical and digital marketing collaterals to support the Company’s promotion and branding campaigns.
- Design and supervise the production of marketing collaterals.
- Responsible for the orders, upkeep, stock management and release of marketing collaterals into events and to various audiences e.g. internal teams, Customers and other stakeholders.
- Maintain and expand the Company’s network and relationships with promotion value chain partners, including service providers, experts, event organisers, industry specifiers etc.
- Benchmark and recommend service providers; optimise cost-benefit to the interest of the Company.
- Conduct research and benchmarks (e.g. Customer, competition, ArcelorMittal Group) to continuously review the Company’s approach to promotion and branding.
- Partake in the Company’s strategy and performance review processes.
Travel Requirements
Domestic travels to Customers and Stakeholders. International travels on requirements. 60% internal | 40% travelling.
Qualifications
- National Diploma (NQF 6/10) in Marketing Management.
Experience & Requirements
- Experience with social media management.
- Familiarity with Microsoft Office Suite, social media, marketing automation tools, graphic design tools.
Personal Attributes
- Stakeholder orientation and sense of Customer service.
- Intercultural personality.
- Excellent communication and interpersonal skills.
- Creative and design skills.
- Analytical and problem-solving skills.
- Ability to perform independently and collectively.
- Stress resistant, with ability to perform both in stable and challenging contexts.
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