Reference: CPT000386-CH-1
A global pharmaceutical is seeking a Product Manager for their OTC and Front Shop portfolio (the of their top leading products) to contribute to the strategy development for the product portfolio.
Duties & Responsibilities
Duties:
- Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share.
- Development of KOL’s for support of the brands.
- Participate in annual and rolling forecasting.
- Manage cost to budget.
- Develop a long-term strategic plan to develop the product portfolio and individual brands, in conjunction with the Marketing Manager, using sound marketing principles and analysis tools.
- Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
- Develop ongoing liaison with KOL’s in relevant fields.
- Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
- Support efforts to market the brands into the Public Sector and Export Markets.
- Monitor and report external data from IMS, ImpactRx and other sources:
- Market share, total market and doctor prescription.
- Sales growth vs. major competitors.
- Trends.
- Be the “market expert”. Project that image through all levels of the organization and communicate appropriately with internal and external contacts.
- Contribute to monthly rolling unit forecasts for supply planning.
- Develop close “Partnerships” with key support organisations to ensure quality programmes – Advertising Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.
Requirements
- Tertiary qualification in marketing or similar.
- Minimum 2-3 years’ experience in pharmaceutical industry product management is a must.
- Have expert knowledge on regulatory and code of conduct issues which impact marketing.
- An ability to negotiate with internal contacts to ensure “Best Practice” programmes are implemented on time and with minimum disruption to the organisation.
- Strong negotiation and interpersonal skills. An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
- A proven ability to create relationships within Government Agencies and other stakeholders within the Health Care environment. A track record of influencing people.
- Sound understanding of Health Care delivery system and data sources within the system.
- Readiness to take leadership and become the “expert” on the markets relevant to the product portfolio.
- Professional demeanor.
- High energy leader with proven ability to work in team situations.
- Ability to work autonomously.
- Pro-active in keeping abreast of industry development and customer expectations.
- Self-reliant and demonstrated PC skills.
- Willingness to be adaptable according to business demands.
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on
Should you receive no feedback within 7 days, please accept your application as unsuccessful.
- HR Services, Recruitment & Selection
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