Luxury Safari company is looking for a Brand / Marketing Manager for a 3 month contract. The candidate will be based in Claremont / Constantia (hybrid working). Please note that this is a 3 month fixed term contract with the possiblity of becoming a permanent role.
This is an exciting opportunity to join a purpose driven business that makes a difference in conservation and communities. The scope of the role encompasses brand management, to support the commercial business, which is inclusive of both the elements of conservation and tourism, and situated in Tanzania. The position will report directly into the Marketing Director, and the chief responsibility is to be the brand custodian, leading and championing all brand outputs, strategy and creative.
The role requires working with internal and external partners to co-create, implement and maintain effective Marketing and Marketing Communications strategies targeted towards both B2B and B2C stakeholders.
- Ensuring quality and consistency of all outputs
- Creating and managing a budget, in collaboration with the Marketing Director
- Implementation of agreed upon and devised strategy on a two fold approach: Conservation, community, ecological sustainability and upliftment & Commercial (for-profit) division that is inclusive of safari camps and lodges
- Drive revenue generation for the brand, opening up new channels for growth
- Providing linkage between Brand and Foundation with Foundation inspiring content for brand communications
- Consolidating all marketing activities into a unified approach both B2B and B2C
- Management of Sales & Marketing integrated system eg. Zoho Marketing Hub
- Ensuring a consistent brand identity across all touch points
- Drive brand and Foundation outputs with the internal team (Head of Content, Head of Digital) and agency partners:
- Creating briefs and briefing teams
- Delivering on brand positioning
- Delighting our luxury high end consumers
- Seeing projects from inception through to execution
- Driving database growth with consistent communication strategy
- Identify trends and incorporate responses and action plans that will allow the brand to remain competitive and pioneering
- Working with the Head of Digital to drive the application and implementation of traditional marketing elements
- Digital marketing: Newsletters I Social media platform management I PPC campaigns I App (application) management I Website
- Trade support requirements: Marketing contributions and management I Working with the marketing team for digital review of all electronic resources and platforms
- Print media development and implementation
Requirements:
- Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management
- Experience in Luxury Hospitality
- Experience in Conservation (advantageous)
- Passion for philanthropy
- Minimum 10 years working experience
- Experience in both B2B and B2C marketing
- Experience in digital and print marketing, content marketing, and social media marketing
- Ability to be strategic and have creative judgement
- Ability to derive analytical insights and actions from marketing metrics
- Strong project management skills
- An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook
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