Value Proposition
Powered by Africa’s largest retailer, Rainmaker Media is positioned to reach over 80% of SA’s shoppers directly through its digital and physical media channels. We have exclusive access to the continent’s largest retail audience and are using rich shopper data and advanced analytics to create the continent’s first precision retail media service. We’re currently building a cutting edge, collaborative, passionate team and seeking the best talent there is to join us in shaping our new culture and delivery ambitions!
Role Purpose
The role of the Digital Account Manager is crucial for fostering strong client relationships and ensuring the successful execution of digital media campaigns. By serving as the primary liaison between clients, external stakeholders, and Rainmaker's digital team, the Digital Account Manager facilitates seamless communication and strategic collaboration.
With a focus on maximizing ROI and client satisfaction, this role plays a pivotal part in facilitating collaboration to develop comprehensive paid media strategies aligned with the client's business objectives. Additionally, the Digital Account Manager oversees budget management, financial transactions, and cross-functional collaboration to drive effective campaign performance and support the growth of Rainmaker's digital media business.
Role Description
- Client Relationship Management: Act as the main point of contact for clients and external stakeholders, understanding their goals, needs, and challenges.
- Account Strategy Coordination: Serve as a strategic liaison between clients and the digital strategist, facilitating collaboration to develop comprehensive paid media strategies aligned with the client's business objectives.
- Budget Management: Manage client budgets effectively, ensuring maximum return on investment (ROI) and adherence to financial targets.
- Account Financial Management: Generate campaign cost estimates (CEs) and oversee the invoicing process, ensuring accuracy and timeliness in financial transactions.
- Reporting and Analysis: Generate regular performance reports, analyze data trends, and provide actionable insights to clients for informed decision-making.
- Client Communication: Maintain open and transparent communication with clients, providing updates, addressing concerns, and presenting strategic recommendations.
- Cross-Functional Collaboration: Collaborate with various teams such as creative, analytics, and campaign management to ensure seamless campaign execution and alignment with client objectives.
Qualifications and Experience
- Degree or Diploma in Marketing, Advertising, Media or related – (essential).
- +5 years’ experience in a digital account management role in digital marketing or advertising, within a paid media agency or similar environment.
- Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc. (essential)
- Demonstrated success in managing client relationships, with the ability to understand client goals and communicate effectively. (essential)
- Experience in budget management and financial analysis, including the generation of campaign cost estimates and overseeing invoicing processes.
- Effective communication skills, both written and verbal, with the ability to convey complex information clearly and build rapport with clients and internal teams. (essential)
- Proven track record of collaborating across different departments or teams to ensure seamless campaign execution and alignment with client objectives.
- Familiarity with industry trends, best practices, and emerging technologies in digital marketing to drive innovation and maintain competitive advantage.
- Strong commercial acumen and understanding of the media landscape within the broader retail industry– (essential).
- Strong proficiency in MS Office– (essential).
Key Competencies and Work Ethic
- Digital account management: strong ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered against business objectives.
- Passion for digital marketing with subject matter expertise in marketing principles and practices.
- Excellent team-working: contributes towards building a positive team morale.
- Excellent communication, presentation and storytelling skills: articulates ideas and concepts in a creative and meaningful way.
- Commercial acumen and business understanding of the broader retail industry.
- Dynamic personality and the ability to think outside the box.
- Proactive with initiative to drive new ideas and content.
- Excellent facilitation skills: organised with strong time, delivery and planning management.
- Interpersonal skills: builds strong relationships and manages conflict and competing priorities well.
- Flexible thinker with the ability to make sound independent decisions.
- Project management skills with the ability to balance multiple projects and priorities in a large scale, complex environment.
- Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
- Results-oriented and quality focused.
- Self-starter and generator with the skill and discipline to work independently and across multi-functional teams.
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