Purpose of the job
The Senior CRM, UX & Engagement Strategist plays a pivotal role within the Global Marketing Team, directly reporting to our VP of Channel Communications. This position is instrumental in redefining client engagement and user experience strategies. The role involves close collaboration with internal stakeholders to drive innovation and achieve strategic objectives, supporting a transformation in how we engage with Clients, Partners, and Consumers as we rethink our current practices.
Key Responsibilities:
Relationship Management:
- Cultivate and maintain strategic relationships within the Marketing, Commercial and Product teams positioning yourself as a trusted advisor and strategic partner.
- Engage with Marketing Leads to understand their business objectives and challenges, providing tailored, strategic recommendations to enhance success.
Strategic Leadership in CRM & Engagement:
- Lead the design and implementation of comprehensive CRM and engagement strategies that align with Collinson’s goals, objectives and industry best practices.
- Mentor key Marketing Leads, fostering a culture of growth and development across the team.
- Drive innovation and thought leadership within CRM, UX, and engagement strategies, staying informed on the latest trends and technologies.
Support for New Business Development:
- Contribute to new business inquiries, including RFPs, RFIs, and pitches, leveraging expertise in CRM, UX, and engagement strategy.
- Collaborate with internal teams to create compelling proposals that highlight Collinson's capabilities and strategic vision.
- Offer insights and recommendations on new business opportunities, aligning proposed solutions with client goals and market trends.
Cross-Functional Collaboration:
- Work closely with Commercial, Data & Insights, and Product teams to design integrated solutions that enhance user engagement and drive measurable outcomes.
- Encourage a culture of knowledge sharing and collaboration across departments, emphasizing the value of CRM and engagement strategies.
- Provide training and guidance to cross-functional team members, enhancing their understanding of CRM’s strategic importance in client interactions and business recommendations.
Strategic Planning and Execution:
- Collaborate cross-functionally to develop strategic account plans and engagement roadmaps, ensuring alignment with client objectives and KPIs.
- Oversee the execution of CRM and engagement strategies, monitoring performance metrics and implementing data-driven optimizations as needed.
Thought Leadership and Training:
- Represent Global Marketing as a thought leader in CRM, UX, and engagement strategy, advocating for best practices across the organization.
- Provide training opportunities for team members across Global Marketing, equipping them with the skills and knowledge necessary for excellence in engagement strategy.
Knowledge, skills and experience required
- A visionary leader with a passion for innovation and driving results.
- A strategic thinker with a collaborative mindset and a focus on delivering exceptional customer experiences.
- A mentor and coach who is committed to the professional development of team members.
- An effective communicator with the ability to build strong relationships with clients and internal stakeholders.
#J-18808-Ljbffr
