Direct Reporting Line: Retail Store Manager
PURPOSE & IMPACT ON ORGANIZATION:
- Contribute to meeting or exceeding store sales and profit targets by:
- Ensuring the efficient and effective implementation of the global visual merchandising direction in assigned store.
KEY RESPONSIBILITIES:
Communication:
- Cascade information given by Market VM manager to SM and Store staff through Training and meetings.
- Participate in team meetings and team huddle to understand needs, delivery of stock and Sales and retail KPI analysis in order to drive sales through VM.
- Give feedback to the RBO on Stores’ needs after discussing with SM.
- Ensure store complies with Global standards and guidelines to provide a pleasant shopping experience to all consumers.
- Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication.
- In charge of creating clear Shop-In-Shop’s to emphasize category presentation.
- Ensure correct use and positioning of In-Store Communication Tools.
- Dress in-store mannequins and place props correctly.
- Apply and maintain Retail Standards.
- Daily audit using adidas VM compliance Checklist.
- Monthly submission on VM Compliance Tool including taking and uploading pictures into the system.
- Update weekly the Space Management Tool floor plan and fixture allocation based on product presentation movement. Weekly analysis of Space Management Results with SM and draft common action plan.
- Night shift: campaign change.
- Lead in-store VM team by example, organize their work time and tasks.
In-store VM Training:
Train co-workers on:
- Global Visual Merchandising standards and guidelines, including folding techniques, different hanger types, size order and size curve, steaming and merchandise presentation standards as well as the use of size cubes and size stickers.
- “Getting to know your stores” and wall configuration - Train the Trainer.
VM Reporting:
- Keep up to date on competitor analysis as well as current and upcoming fashion trends across the store location area. Communicate information to Market VM Manager.
- Identify and communicate store needs fixtures/ ISC to Market VM Manager.
- Other duties as requested by SM/Market VM Manager.
Equipment control:
- Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames.
- Manage fixtures with care to avoid damages.
- Is familiar with health and safety issues.
Customer service and operations tasks (part time VM Champion):
- Execute the Brand Customer Service standards to meet or exceed customers’ expectations.
- Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values.
- Use Seasonal Brand and product knowledge effectively during sales interactions.
- Communicate product features and benefits and unique selling points clearly to address customers’ needs and strengthen their connection to the Brand.
- Minimize loss in both the stockroom and the sales floor.
- Perform all store operations in a safe, effective and efficient manner.
- Collaborate productively and respectfully with team members.
- Complete all applicable training programs and effectively apply the learning on the job.
- Seek coaching and learning opportunities to continually improve your performance.
KEY RELATIONSHIPS:
- Consumers
- Peers / Supervisor
KNOWLEDGE, CAPABILITIES AND EXPERIENCE:
- Organized and detail-oriented.
- Able to follow directives.
- Good numeracy, literacy, verbal and written communication skills.
- Self-motivated.
- Work as a team.
- Effective problem-solving abilities.
- A good eye for style, coordination and attention to detail.
MINIMUM QUALIFICATIONS:
- High school education.
- Fluent in local language – verbal and written.
- ARP level.
- 1 year of visual merchandising experience is preferred.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need.
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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