Job title: Conversion Rate Optimisation Manager
Company: JTJ Group
Job description: Conversion Rate Optimisation Manager – Cape Town. Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Purpose of the job: We are looking for an experienced Conversion Rate Optimisation Manager to support the Global Digital Director with ongoing digital transformation for Collinson and to have overall accountability for our Group-wide digital experimentation program. Across the experimentation lifecycle from ideation, planning, execution and analysis, you will develop strategic and tangible delivery plans for core digital web and app properties aligned to objectives related to brand awareness, audience engagement, lead generation and revenue generation. Using a suite of data and testing platforms including Optimizely and Salesforce Personalisation across a global portfolio of digital properties, you will ensure channel KPIs and business plan targets are achieved.
Key Responsibilities:
- Work with the Global Head of Digital Marketing to develop strategic and tangible delivery plans for core digital channels, aligned to wider marketing objectives related to brand awareness, audience engagement and lead generation.
- Work with regional marketing teams to align and support their requirements through the deployment of these plans.
- Demonstrate a clear understanding of Collinson’s business, breadth and depth of expertise, suite of propositions and target audiences.
- Develop a fully holistic Group-wide approach and create a culture of experimentation.
- Establish effective processes to orchestrate delivery by briefing marketing, content management, data analytics and development teams via Confluence and Jira.
- Create and own the Group-wide measurement framework.
- Adhere to brand guidelines and support global/regional business campaigns via CRO.
- Identify points of user struggle and friction using subjective and data-driven approaches to devise A/B, MVT and personalisation test hypotheses using Optimizely and Salesforce Personalisation.
- Increase the volume, velocity and complexity of our test program.
- Monitor and analyse live tests and personalisation campaigns to report on success and commercial impact.
- Work with internal and external developers to productionise successful tests.
- Maintain governance and create a repository of artefacts for all tests to ensure we compound our body of experimentation knowledge over time.
Skills & Experience:
- Demonstrable experience in B2B and B2C web experimentation and conversion optimisation.
- Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred).
- Extensive knowledge of Google Analytics, key reporting metrics, data analysis and insight (Google Data Studio experience advantageous).
- Basic knowledge of HTML/CSS/JavaScript would be advantageous but not compulsory.
- Knowledge of CMS systems like Contentful or Sitecore preferred.
- Understanding of the full experimentation lifecycle – ideation, creation, validation, execution and reporting.
- Data-driven and analytically focused.
- Strong communication skills and ability to act as a trusted advisor.
- Proven experience of collaborative working cross-functionally to deliver projects.
- Ability to manage multiple priorities and deadlines in a busy digital environment.
Collinson is an equal opportunity employer and welcomes differences in all their forms. We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work.
If you need any extra support throughout the interview process, please email us at
Location: Cape Town, Western Cape
Job posting date: Sat, 12 Oct 2024 22:24:33 GMT
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