CRM Quality Assurance Specialist (Salesforce Marketing Cloud)
VML Data South Africa
Department: Data & Analytics
Location: Cape Town, South Africa
Last Updated: 11/15/2024
Requisition ID: 7718
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
OVERVIEW
Our continued drive to expand and provide world-class services within the digital marketing arena has created the need for a Quality Assurance Specialist specializing in Salesforce Marketing Cloud (Email, Mobile, & Ad Studio) & Salesforce Personalization. The Salesforce Marketing Cloud Campaign Quality Assurer is responsible for ensuring the accuracy and effectiveness of marketing campaigns within the Salesforce platform.
RESPONSIBILITIES
Your duties as a CRM QA Specialist will include, but will not be limited to the following:
- Review and test all aspects of digital marketing campaigns, including emails, landing pages, segmentation, journey builder activities, etc., within the Salesforce Marketing Cloud & Personalisation platform.
- Ensure that all campaign elements, such as copy, layout, links, and forms, function correctly and meet the design specifications.
- Check that all campaigns are targeted correctly and that the segmentation rules have been applied accurately.
- Work closely with the marketing team to understand the campaign objectives and ensure that they are met.
- Identify potential issues or areas of improvement in campaigns and suggest solutions.
- Maintain a record of all tests and their results and provide regular reports to the marketing team.
- Stay up to date with the latest features and updates from Salesforce Marketing Cloud and apply this knowledge to the campaign quality assurance process.
- Assist in training other team members on how to use Salesforce Marketing Cloud effectively.
- Collaborate with cross-functional teams to ensure smooth execution of campaigns.
- Ensure compliance with industry practices and privacy laws.
REQUIREMENTS
- A minimum of 2 years Marketing Cloud application experience.
- Highly computer literate with:
- Salesforce Marketing Cloud Platform (Email, Mobile & Ads)
- Salesforce Personalisation
- MS Office 365
- HTML email coding
- CSS
- Scripting languages (Amp Script & Java)
- Jira & Confluence
- Litmus
Qualifications & Interpersonal skills
- Bachelor's degree in computer science, information technology, or a related field.
- Proven experience as a Salesforce specialist or similar role.
- Strong knowledge of Salesforce platform and its capabilities.
- Familiarity with marketing strategies and campaign management.
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Salesforce Marketing Cloud certification is a plus.
- Experience working with a project management office.
- Experience in Automotive industry beneficial.
- Ability to work as part of a team to solve problems in varied, fast-paced environments.
- Willing and able to travel occasionally.
*Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation.*
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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.
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