Copywriter
Cape Union Mart International
Cape Town, Western Cape
Permanent
Closing Date 18 December 2024
Job Details
Division: Cape Union Mart
Minimum experience: Not Applicable
Company primary industry: Retail
Job functional area: Other
Job Description
Join our creative team as Copywriter at the Cape Union Mart Group in Cape Town.
Are you a copywriter with a passion for adventure, fashion and creativity? Can you write creative copy for social posts, paid media, marketing emails and more? Join us if you’re ready to level up your career and create amazing work on premium brands.
As a leading retail brand in South Africa, the Cape Union Mart Group is synonymous with adventure and quality. Nestled within the heart of Cape Town, our in-house Creative Studio within the Marketing Department is where the magic happens.
We’re looking for a creative Copywriter with no less than 2 years of traditional advertising agency experience. This is a permanent position with a blend of four days in office and one day of remote work to fuel your creativity. You’ll be writing copy for digital, ATL and BTL elements on iconic brands such as Cape Union Mart, K-Way, Old Khaki and Poetry.
Requirements
Duties and Responsibilities
- Write creative copy on premium brands, across elements ranging from marketing emailers and social media to videos, in-store elements, paid media, events and more.
- Brainstorm concepts and ideas with the creative team.
- Write fresh copy that connects with our audience and drives action.
- Craft copy and content according to the brief, the brand and creative idea.
- Roll out creative ideas across multiple platforms and media.
- Assist with proofreading copy.
- Collaborate with Art Directors and Graphic Designers, plus the Marketing, Ecomm and Merchandise teams.
- Ability to thrive in a fast-paced, collaborative environment with a high-volume workload, often requiring short turnaround times.
- Able to vary the voice and style of messaging based on the brand and audience.
Knowledge, Experience & Qualifications Required
- Must have no less than 2 years of traditional advertising agency experience as a copywriter (preferably 2 – 5 years of total copywriting experience).
- Must have a copywriting portfolio of work (we’re especially looking for social media, emails, headlines, punchy bodycopy and creative ideas).
- Relevant degree/diploma in Copywriting, Advertising or Digital Marketing (e.g. AAA School of Advertising or Red & Yellow Creative School of Business).
- Digital copywriting expertise (ATL and BTL is an advantage).
- Copywriting experience on outdoor, fashion or retail brands is an advantage.
Apply with an online link to your copywriting portfolio with examples of your work.
Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.
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