Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
In partnership with the South Africa leadership team, deliver Haleon South Africa’s ambition to become one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa. Accountable for all Marketing activities across the Consumer Healthcare portfolio. Meet everyday healthcare needs of South African consumers by building consumer preferred brands, differentiated by science and insight driven innovation. Delivered by a high performing, continuously growing and engaged Marketing Team.
Key responsibilities
- Responsible to deliver annual financial targets.
- Drive Penetration through strong activation of core range and successful new product launches (innovation) to grow our brands ahead of the categories we compete in & strengthen brand equity.
- Manage strategic alliances between Haleon & agency partners (media, creative and other suppliers).
- Lead digital transformation strategy, setting digital council, establishing clear governance to evaluate performance on digital/social optimized by channel, consumer.
- Lead digital capability building with team including the following: digital research into consumer/HCP behaviors, managing website and social assets performance and guiding on content, SEO, eCRM, social media, mobile/portable, digital innovation, etc.
- Responsible for the co-ordination of cross-functional activities between Marketing, Commercial Excellence, Sales and Global Support Functions within Haleon.
- Drive portfolio prioritization based on Brand Strategic Resource Allocation (SRA) and Marketing Operating Model (Global v Local); high interaction and engagement between the local market and BU & Global Category Marketing.
- Lead a team of Marketing Managers, Senior/Brand Managers & Sales and Innovation/Artwork team. To attract, develop, promote and retain key talent.
- Embed the new behaviors to drive actions and decisions– consumer first always, collaborate for impact, unlock value at pace, Grow myself and others.
Qualifications and skills
Essential
- A university degree
- Minimum 10+ years marketing experience, supplemented by related experience in the sales discipline.
- Good understanding of the complex economic and socio-political environment in South Africa in order to successfully formulate strategies within these constraints.
- Insight into and understanding of consumer, expert attitudes, behaviour and motivations.
- Sound technical knowledge about medicines, diseases and available treatments within each of the relevant product categories.
- Sound technical knowledge of brand building, advertising, media and marketing research disciplines.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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