Mid Designer

Ogilvy Group • Other • Other (South Africa) • $200 - $300 / year • 23h ago

Ogilvy Health & Wellness is the health behaviour specialist within Ogilvy South Africa.

We are focused on creating impactful relationships between our clients and their customers. We help companies drive sustainable growth and customer value through an unmatched understanding of brand and human behaviour while harnessing the power of innovation, design, digital and social.

Role Overview

You'll be conceptualising ideas for small, medium and large jobs. These could include anything from a print ad to a full through-the-line campaign. In other words, you should be strengthening your ability to come up with big ideas that can be expressed through a number of mediums, and not just one-off executions.
More specifically, you need to be able to tell the difference between an idea and an execution an idea being the bigger picture thought, and an execution, a way (perhaps one of many) of bringing that idea to life.
You also need a basic understanding of the digital medium, i.e. banners, websites, apps, etc.

Responsibilities

Agency people and processes: At this level you should be completely familiar with all the different departments in the agency, as well as the five basic processes for coming up with and producing great work: briefing, brainstorming, reviewing, presenting and production.
The briefing process: In particular, make sure you have been properly briefed by insisting on a Kickstart. And always insist on a Brand Proposition, i.e. what is the ONE simple thing the ideas you are coming up with need to say, for example: this is a fast car.
The production process:
- From a print point of view:
  - You should have a strong knowledge of DTP and retouching.
  - You should know how to work with extended platform requirements like social media, general media requirements.
  - And you should know how to brief and work with suppliers such as illustrators, typographers and photographers.
- From a TV point of view:
  - You should be fairly familiar with the TV production process.
Design inspiration/resources: Have a collection of great design, art direction, photography, animation and anything else that will help you be a better designer.
Other suppliers: At this point, you should be pretty familiar with directors, photographers, sound engineers, etc.

Skills and Requirements

Ideas: You should be able to conceptualise brave, fresh, world-class ideas.
Design skills: At this point, you should be a solid to well-skilled designer with a fairly good knowledge of all the basic software (Adobe Illustrator, InDesign, Photoshop and Keynote/PowerPoint).
Strategic ability: You should be starting to develop your strategic skills so that you're able to assess ideas both strategically and creatively.
Be interested: Immerse yourself in awards annuals and see what great work is out there.
Be helpful: In general, you need to actively seek out areas you can help with:
- Mounting
- Illustrations (if possible)
- Anything else any of the more senior creatives need help with on a job.
Show a keenness to learn: You need to be responsible for learning and up-skilling yourself as a designer (with the help of the senior people around you).
Your seniors: Work closely with the senior creative(s) you are working with.
Deadlines: You need to be able to meet deadlines and deliver on the briefs given to you.
Proactive work: You should be doing this, and it should hopefully start winning you some awards.
Presenting work: You should be able to present work in meetings if necessary.