JOB DESCRIPTION
Key Responsibilities: - Develop and implement strategic marketing plans to promote products, increase foot traffic, and drive sales in retail stores and online platforms.
- Lead the creation and execution of integrated marketing campaigns, including advertising, promotions, events, and digital initiatives.
- Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth.
- Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve targets.
- Oversee the development of creative assets, messaging, and branding materials that resonate with target audiences and align with brand guidelines.
- Collaborate with product development teams to launch new products and optimize existing offerings based on market insights and customer feedback.
- Drive customer acquisition and retention strategies through CRM initiatives, loyalty programs, and personalized marketing tactics.
- Measure and analyze the performance of marketing campaigns and initiatives, using data-driven insights to optimize tactics and drive continuous improvement.
- Build and maintain strong relationships with external partners, including advertising agencies, media outlets, vendors, and industry associations.
- Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of creativity, collaboration, and excellence.
Qualifications and Experience: - Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree desirable.
- Proven experience (8 years) in retail marketing leadership roles, with a track record of success in developing and executing innovative marketing strategies.
Skills: - Deep understanding of retail industry dynamics, consumer behaviour, and competitive landscape.
- Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Creative thinker with a passion for storytelling and brand building.
- Demonstrated ability to lead and inspire a team, fostering a positive work environment and driving results.
- Proficiency in marketing tools and technologies, including CRM systems, digital analytics platforms, and project management.
- Strategic mindset with a focus on long-term growth and sustainability.
- Adaptability and resilience in a fast-paced, evolving retail environment.
Behaviours: - Readily takes on new challenges and opportunities with a sense of urgency and eagerness.
- Forms, develops and leads a group of individuals toward the achievement of a common team objective.
- Effectively works with others to achieve shared goals.
- Creates an environment that fosters and nurtures a culture of creativity which drives success.
- Understands, anticipates, and meets the needs and expectations of customers.
- Consistently makes timely, well-rounded and informed decisions.
- Inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation.
- Sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results.
- Communicates a clear and inspiring purpose and vision that engages people.
- Takes accountability and ensures others are held to account on agreed upon performance targets.
- Inspires trust and gains the confidence of others by displaying honesty and integrity.
- Interprets and simplifies complex and contradictory information when resolving organisational problems.
- Assesses and improves the efficiency, effectiveness, and quality of various work processes.
- Effectively adjusts their behaviour, approach, and decision-making based on the situation.
- Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act. ABOUT US Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that
Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?#J-18808-Ljbffr
