Trade Marketing Analyst -FMCG

Progessive International • Other • Durban, South Africa • 2d ago

Minimum qualification required:
Grade 12 with preferably a tertiary qualification
Minimum 3 - 5 years experience in FMCG environment
Computer literate MS Office (Excel- Intermediate), Word and Power Point.
Valid Drivers License
Own Transport

Duties

Responsible for analysing consumer data, market trends, and campaign effectiveness to provide actionable insights that drive the marketing strategy.
Develop and maintain routine Weekly Account Reports
Develop ad hoc Account/Category Reports as requested by KAMs and Regional Sales Managers
Perform post promotional analysis
Monitor Spend-to-Sales ratios by account and division
Maintain and develop Monthly Category Shares, dashboards based on relevant data
Identify Category Opportunities and Threats based on Retailer Analysis
Evaluate competitors promotional activities for replication
Maintaining of Master Data in conjunction with IT Department
The incumbent will work very closely with the function heads of Sales / Marketing and Finance to provide the necessary information.
The incumbent will perform analysis and other projects requested by Sales and Marketing Management, but also should be willing to surface issues discovered during routine analysis and reporting
Be able to handle increasingly more responsibilities as new platforms are launched
Present data and analysis to internal and external stakeholders
Able to liaise and communicate data analysis directly to Key Accounts

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