Head, Brand & Marketing, People & Culture
Job Overview
Business Segment: Group Functions
To shape and lead the strategic employer and employee brand positioning of Standard Bank Group, creating a compelling, distinctive, and competitively advantageous human-first organizational brand that connects with our targeted communities internally and externally. Direct and drive positive, enterprise-level marketing campaigns, activations, and experiences to enhance the overall employee value proposition, brand promise, and ultimately nurture employees as genuine brand advocates delivering sustainable value.
Qualifications
- Degree, preferably in Marketing, Communications, or a related field.
Experience:
- 3-4 years experience partnering with Group Executives in large multinational corporates to elevate their personal brand and key messages throughout the organization, managing complexity emerging from multiple competing priorities and influencing outcomes to achieve the best result for the organization and strong business acumen, understanding how to bring business strategy to life using employee brand architecture.
- More than 10 years’ experience in Integrated Marketing and Communication, effective management of a brand, ensuring the best public image of the organization is seen. Recognized/industry expert in the Communications field, with demonstrated people and culture understanding. Communications strategist with proven experience activating organizational strategy and goals through an integrated marketing plan across multiple geographies, countries, and employee bases.
Key Responsibilities:
- Shape and develop the employer and employee integrated marketing & communications strategy in line with overall Group Brand. Lead the conceptualization, development, and implementation of a 3-5 year Marketing and Communications strategy aligned to deliver on the Standard Bank Group People & Culture strategic objectives.
- Partner with the Group People & Culture officer and senior People & Culture Executives to translate Group goals and strategies into innovative experiences that anticipate employee needs, encourage participation, employee engagement, and foster a culture of transparency and collaboration. Contribute to the development of the employee brand, take accountability for the marketing and communication plans and related processes to grow the employee brand and position the messages optimally to underpin employee value proposition both internally and externally.
- Conceptualize and execute Group-wide employee-related initiatives and experiences through impactful communications, campaigns, and events. Provide guidance and minimum standards from a group perspective to help guide Business Unit and Africa country employee communication alignment to ensure consistent messaging in communicating with over 50,000 employees.
- Proactively communicate strategic initiatives and organizational changes in an engaging and inspiring manner to position Standard Bank Group as an employer of choice. Develop and lead the implementation of communication plans that pre-emptively address potential employee concerns and inspire alignment. Analyze external brand and media trends to enhance the organization's reputation as an employer of choice and mitigate potential risk or reputation issues in partnership with internal reputation management owners.
- Proactively partner with the Chief People & Culture Officer to serve as a spokesperson on relevant people-related matters in the media and build a strong media profile. Accountable for ensuring the full value chain is managed through a holistic integrated brand and communications approach, both internally and externally.
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