To help us continue on our already impressive growth trajectory, we’re on the lookout for a brand marketing manager to support the Chief Marketing Officer in delivering upon brand strategies across target markets.
RESPONSIBILITIES
- Ownership of Premier Bet brand strategy across 18 African markets, driving targeting, positioning and marketing objectives
- Planning and delivery of brand marketing campaigns in cooperation with local stakeholders
- Briefing and coordination of advertising material, in cooperation with inhouse design team
- Local marketing budget management, in cooperation with country management and finance
- Ownership of quantitative and qualitative competitive insights
- Monthly reporting on user behaviour and commercial metrics
- Quarterly reporting on brand health metrics
ESSENTIAL SKILLS AND EXPERIENCE
- Trained marketer with a holistic understanding of marketing effectiveness
- At least 3 years’ experience in a brand management or marketing role, either advertiser-side or agency-side.
- Either Fluent French or Portuguese speaking.
- Experience in campaign managing above the line marketing channels (TV, Outdoor, Radio, Brand display)
- Creative copy writing skills
- Effective campaign briefing
- Proven project management experience, enabling you to deliver upon challenging timelines
- Analytical thinker
- Effective written and verbal communicator
- Commercial and ROI driven mindset
- Entrepreneurial, out-of-the-box thinker with a can-do attitude
- Team player
IT WOULD BE A BONUS IF YOU…
- Have worked on tier 1 brands across prominent advertising industries (FMCG, Telcom, Entertainment, Fashion, Technology, Luxury…)
- Have experience in sportsbetting and/or gaming
- Are passionate about football and sports
- Speak both Portuguese and/or French
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