Value Proposition
At ShopriteX we’re re-imagining retail, removing friction and driving a tech-led future for the biggest retailer in Africa, and we’re looking for talented minds to join our team in Cape Town. If you’re excited by the opportunity to join the team behind the nation’s leading grocery delivery app, and are a skilled eCommerce operator, then we’d love to speak to you.
Role Purpose
The purpose of a Merchandising and Category Campaign Specialist is to develop and execute effective strategies that promote product lines, increase sales, and improve customer engagement. This role involves working closely with cross-functional teams to create and manage category campaigns, promotional campaigns, and ensuring that the product is presented in an attractive and competitive manner while maintaining catalogue integrity.
Role Description
- Develops and executes merchandising strategies for each Category to increase sales and promote products.
- Creates and manages category campaigns to promote product lines and product launches.
- Conducts market analysis and research to identify trends, competition, and customer needs.
- Collaborates with cross-functional teams to create and implement effective promotional campaigns for products.
- Reviews and analyzes sales data to track campaign performance and adjust strategies as needed.
- Collaborates with Category Managers and Buyers to ensure product availability and alignment with merchandising and category goals.
- Supports the Merchandising Manager in effective merchandising of the offer.
- Researches and provides updates on competitor merchandising offers, including social media with specific callouts to innovations.
- Conceptualizes fresh and innovative ways to merchandise the offer.
- Continuously thinks of effective ways to drive sales.
- Analyzes category, product, and promotional effectiveness and reports on post-campaign analysis.
- Continuously monitors and reports ecommerce platform bugs related to product and content displayed.
Qualifications and Experience
- Degree in Marketing, Business, or related field - (essential).
- +2 years of experience in an ecommerce, retail, or related business field, with knowledge and experience maintaining product catalogue integrity including product data upload management and other relevant activities on an ecommerce platform - (essential).
- Proven experience in a similar role within a retail or merchandising function of an ecommerce retailer - (desired).
- Knowledge of the media and marketing ecosystem - (essential).
- Knowledge and experience of marketing principles and practices including customer journey management and content development experience– (essential).
- Proficient with eCommerce platforms and MS Office 365 to manage communications and other tasks relating to the function - (essential).
Our Group is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.
We are committed to Employment Equity when recruiting internally and externally.
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