Longmeadow, South Africa | Posted on 08/28/2024
Responsibilities:
- Ensure clear understanding of brief with client
- Liaise with client for approval on strategy and campaigns
- Act as the middleman between marketing and the client
- Conceptualise solutions for issues that may arise
- Align the company around the brand’s direction, choices and tactics.
Brand Management:
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Lead creative development to motivate the target audience to “take action”
- Manage a team of marketing people working on brand initiatives
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Bring new, innovative and creative ideas to market the brand
- Develop and implement strategic ideas for brand awareness, sales and growth
- Assist in new brand development through strategic planning and execution.
Reporting:
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Report on analytics around Google Suite and advertising
Industry Knowledge:
- Oversee new and ongoing marketing and advertising activities
- Monitor market trends, research consumer markets and competitors’ activities
- Devise innovative growth strategies that assist in building the brand, including lead generation for franchise sales
- Translate brand elements into plans and go-to-market strategies
- Develop and assist the marketing department in creating brand content plans for every fiscal year.
Effective Teamwork and Self-Management:
- Assist the Head of Creative in developing and implementing business and brand strategies
- Consistently manage own priorities to achieve all deliverables
- Follow any lawful and reasonable instruction from the Head of Creative
- Act as part of the team and always assist other members of the team to achieve common goals
- Consistently live and be an example of the Company values
- Clarity in judgment
- Critical Thinking
Requirements
- Proven experience as a Brand Manager or senior marketer or similar role
- Experience in planning and budgeting
- Knowledge of business processes and functions (Marketing)
- Strong analytical ability
- Bcom Honours in Marketing or relevant field
- E-Commerce experience
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